Nobody builds a career in Marketing & PR because they want a quiet life. This is one business where the pace just keeps on getting faster.
In fact, there are few sectors that are changing so quickly and the way to succeed in this business is to spot the emerging trends right at the very start.
The big news for 2017 is live video screening, packed with compelling content and with the chance for customers to comment and have questions answered.
But where do you stream your videos?
Well you’ve plenty of choice. Instagram and Twitter launched live video screening just a few months ago, aiming to compete with Periscope and Facebook Live.
And here’s the thing: it’s not just about what you do, it’s about where you do it.
Knowing how to find your audience is something you can’t learn once. You have to keep tracking it.
So here are the top trends worth noting when planning your social media strategy for the weeks and months ahead.
Use Virtual Reality
This is the future. If you’re creating stories around your product, VR gives an unrivalled and immersive experience, even without a headset.
But slick isn’t always where it’s at. And here’s the contradiction. Alongside high-quality video stories, rough-cuts made on your mobile, complete with errors, can make your product or company seem more relatable.
Send a Message
If you need to talk to individual customers, messaging apps are the way to go. These are the top choice for so many people now that anything else can just seem clunky and impersonal.
Cue Curated Content
Growing numbers of people are using apps that curate their content, so you have to get past all the hurdles to ensure you make it through the filters. Have you a clear message that fits within the algorithm of chosen preferences?
Put Family and Friends First
Facebook’s newsfeed now prioritises content from family and friends, so if your campaigns are going to get heard, they have to be smarter and more creative than anything you’ve done in the past.
Harness the Power of s1jobs
This sector is moving fast and chances are what worked last week is already consigned to the past. But if you have an appetite for evolution, marketing is the thrill ride you’ve been looking for. So for the latest vacancies, simply visit s1jobs.