It used to be very simple. Delivering a healthcare campaign involved little more than producing a poster to hang in GPs’ surgeries and, if it was really important, formulating a terrifying TV advert that carried your message into every home.
Today healthcare marketing is a much more highly sophisticated specialism and there are agencies dedicated to this sector alone.
Why? Because spending lots of money on marketing is just a drop in the ocean compared to the potential savings to the NHS that could be realised if enough people heeded health warnings.
Not only that, but new developments in testing have allowed doctors to identify many ailments before they become critical, offering patients reassurance that a swift source of treatment can be administered.
Yet uptake in some areas is still patchy.
For example, almost 27% of Scottish women over the age of 50 who are called for breast screening simply never attend and, while the numbers responding to testing requests for bowel cancer are rising, they are still very low.
Want to make a change for the better? Well, if you’re looking for a new opportunity in marketing from the vacancies on s1jobs, why not consider the healthcare sector?
Yes, it is challenging. It takes a lot to overcome people’s natural instinct to ignore potential warning signs or to be so fearful they simply don’t want to know.
Yet the rewards for framing a successful campaign are immense.
Not only will your professional reputation grow but you could actually prevent suffering and even save lives – and there are few other areas of marketing that can offer that level of job satisfaction.
To do the job effectively you’ll need to be highly creative, but also results-driven. You’ll be dedicated to identifying those channels that will deliver your message most effectively and you’ll be focused on the market research that will show whether or not your campaign has had the desired result.
You’ll also be open to innovative solutions, such as apps and computer games that will help to get the word out to hard-to-reach audiences.
But don’t overlook tried-and-tested methods, just like those scary surgery posters, that can also have an impact.
So why not give your marketing career a health check and see if you’ve got what it takes to work in this sector?
You can find a prescription for a new career with the latest Marketing vacancies on s1jobs.