Guerrilla recruitment methods are being used by all industries to attract bright, young minds. Don’t confuse this with gorilla recruitment, which is an entirely different thing.
The first takes a creative approach to finding new staff, such as through chatrooms or social media campaigns.
The second uses a silverback called Shabani to front a video recruitment drive for municipal workers in the Japanese city of Nagoya.
Apparently, young women have gone bananas for the superstar gorilla, though we can’t comment on whether they’ve found the municipal jobs quite as attractive.
Insurance is one industry that might need to use guerrilla methods of recruitment to lure young talent away from so-called ‘sexy sectors’, such as digital, finance and banking.
Although Scotland is doing well to attract insurance business, more young people are needed to come aboard and become insurance professionals.
Just recently Alastair Ross, Assistant Director of the Association of British Insurers, revealed how Glasgow has become a top UK hub for insurance, supporting 10,500 jobs.
Only central London has a higher concentration of insurance jobs per head than in Glasgow’s financial services district.
To build on that growth, he said, more dynamic young people such as Charles Reeves, the brains behind the Call of Duty video game series who now works for Aviva, need to be attracted to pensions.
As well as the tantalising variety of vacancies on s1jobs, here’s how you might find yourself suddenly turned on to insurance.
Top tech
This is the very thing that got Charles Reeves interested in the insurance industry. Today’s tech-savvy workforce cock a snook at using old-fashioned methods such as telemarking and direct mailing. Now they want to use mobiles, social media and cloud computing.
The industry is embracing all the bright, shiny methods of technology, including using drones to assess claims.
New challenges
The traditional image of insurance is changing. It’s not just about pets, cars and the roofs over our heads any more.
Cyber threats, global storms, terrorism – they’re all linked to risk and therefore insurance – and that makes them far more relevant to today’s young workforce. And that’s before we get on to the effect of driverless cars, wearables, and the Internet of Things.
Fresh opportunities
The scope of the industry goes far beyond the roles of insurance agent and broker. Whatever your area of interest, insurance offers a field to suit: financial analytics, health care, marketing, sales, IT and HR, it’s all here under one banner. And, just like bananas, ripe for the picking.
Peel a new career with the latest Insurance vacancies from s1jobs.