Fightback after the knockback

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Been knocked back for your dream job in IT? Not sure how to motivate yourself and get back on track?

IT_2_SmallTake inspiration from the giants who failed . . . only to reinvent themselves and ultimately find success.

Here are a few of the big names in IT who managed to bounce back after they’d been all but written off.

 

Nintendo

Considering the Switch is the fastest selling console of all time in the US and Japan, it’s hard to believe Nintendo almost went out of business 30 years ago.

During the 60s they started too many unsuccessful ventures that resulted in their stock price falling to its lowest recorded level.

They bounced back by releasing their iconic Super Mario Bros at a time when the video games market in the US was failing.

Thanks to the moustached maestros, as well as good timing, Nintendo is the gaming powerhouse it is today.

Next time you go for an interview, be a Mario Brother!

 

IBM

Founded in 1911, this business managed to keep its wheels turning smoothly until 1993, when the company announced they’d lost $8 billion. Oops!

Worse, they began to find they couldn’t keep up with competitors after trying to compete in new markets.

As a last ditch effort to save themselves, they hired a CEO named Lou Gerstner who transformed the business.

Lou didn’t have a computer science degree but he did have excellent people skills. He saved IBM by listening to customers’ needs and focussing on these.

Ultimately he doubled their stock’s worth from what it was in 1983. IBM continues to power along today.

 

Apple

With more than 700 million iPhone users in the world, who would believe Apple almost went bankrupt in the 90s? After a number of failed products and bad business moves, Apple didn’t have enough money to keep itself afloat into the millennium and turned to the public for loans.

To everyone’s surprise, their rival Microsoft came to the rescue and bought $150 million of Apple’s stock, stopping the company from sinking rather than completely buying them out.

Thanks to Microsoft’s generosity, Apple may be the first company to be worth $1 trillion by the end of 2018.

Despite being one of the most bizarre business moves in history, it showed the world business is not all about waging wars with competitors and taking everything from them. A  great example to follow as you enter the vibrant world of IT!

 

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