How to keep the customer satisfied

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When Paul Simon announced the Homeward Bound tour would be his final farewell who could have known his Glasgow SECC gig would see the 76-year-old troubadour go out in such style – with a two-and-a-half hour trip through his songbook?

Customer Service_2Of course, for any customer service professionals in the audience, the number one song they wanted to hear was Keep the Customer Satisfied.

But what other Simon & Garfunkel songs have top tips on ways to increase customer satisfaction in products and services?

 

The Sound of Silence

It might be tempting to think zero phone calls, no shoppers at the service desk or a no show of hotel guests at reception is wonderful. But no customer service professional worth their salt actually loves the sound of silence.

Connecting with customers and clients is what this industry is all about, both in satisfied customers today and repeat customers tomorrow.

So what can we learn from this song? Well, when it bombed and the songwriting duo split, producer Tom Wilson, overdubbing electric guitars and a drumbeat, saw the single reach Number One in the US Billboard chart.

Want to be a winner in customer service? Like Tom, never give up and keep trying to solve problems until you find success!

 

The Boxer

This song is all about internal struggles and how to overcome adversity.

But the most interesting part is the “lie-la-lie” in the song’s chorus. This was simply a temporary lyric that stuck. But as Paul Simon points out: “I didn’t have any words. But, it’s not a failure of songwriting, because people like that and they put enough meaning into it, and the rest of the song has enough power and emotion, I guess, to make it go, so it’s all right.”

The message for customer service agents is that sometimes going off-script and offering a little personal ad-libbing can help you truly connect with customers.

 

Bridge Over Troubled Water

Perhaps the duo’s most famous song, the title says it all. Customer service is often about helping people when they’re having a tough time – not just with a product or service but generally.

You may not be expected to offer personal counselling but helping is your business. As the song says: “I’m on your side, oh, when times get rough.”

 

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