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What have a seal and a bear got in common? Yes, they do both live in the Arctic but that’s not it. Try a little closer to home . . .
Bonnie the Seal and Berlino the Bear are both mascots of the European Championships, which took place in Glasgow during August.
And one of their main sponsors is a well-known retail name. Spar was an official partner of Glasgow 2018 and its sister games in Berlin.
As the city played host to a range of sports, including aquatics, cycling, rowing and gymnastics, Spar’s mission was to help Bonnie and Berlino promote health and wellbeing.
If you want to work in retail this is the kind of initiative that could help you progress in your career from sales assistant to regional manager.
Not only does it help motivate better health but it also boosts the health of your company brand.
Let’s find out how you could help your retail business by helping others.
Sponsor an event
Your chosen event doesn’t have to be on the international scale of Glasgow 2018. It could simply be a gala day at the local school or a fun run.
It will work even better if it’s an event that fits in with your business. Sports shops are a natural fit for sporting events, while a bakery could provide goodies at charity coffee mornings.
But to make this successful, be sure to promote the event in-store and talk about your role in the local press and on social media.
Volunteer time and space
No, not like Dr Who. There’s no need for a Tardis.
If you’ve time, volunteer to help community groups and charities. It could be as little as an hour helping out in a charity shop to a whole weekend building facilities at a church hall.
If you’ve room in your store, invite a charity or organisation to set up space to promote their cause to your customers. Remember to choose wisely, however.
If you’re a boutique store famed for your range of holistic, vegan-friendly produce, offering a platform to the local shooting club is not going to attract new trade . . . or end well for your bottom line.
Help yourself to a brand new career with a choice of the latest Retail vacancies from s1jobs.