Don’t pull open the crackers and pop on the paper hats just yet. December is a busy month for many businesses and not only those traditionally associated with jingle bells and seasonal sales.
Winter also increases the pressure on utility companies and the health service . . . as and when the pace steps up, so too does the demand on customer service.
If you’ve experience in the sector, you’ll know the job goes way beyond answering queries and dealing with complaints. It’s central to the company’s success.
Show all Customer Service jobs across Scotland
So if you want improve your organisation’s customer service rating, here are some ways you can drive forward good ideas by being extra-special.
Quality counts
Any company is only ever as good as the product or service it delivers. So invest in product testing. Customer service managers can conduct consumer research, asking customers for feedback and taking action.
Enlist customers as product testers and stay in touch with them – they’ll soon feel they’ve a real stake in the company’s success.
It’s a wrap
Thanks to clever packaging, everything from fresh fish to delicate plants can now be delivered without risk of spoiling. But just doing the job is not enough. Your packaging should be environmentally-sound and easy to dispose of, otherwise you’re creating problems.
If your company sells something luxurious, such as jewellery or cashmere sweaters, a few layers of colourful tissue paper tied with a ribbon can make a delivery feel more special.
Make it personal
A card with the packer’s name and a short message expressing their hope the customer is satisfied is a great touch.
You can also make staff the focus of your social media feeds and encourage them to build a rapport with customers.
Reward loyalty
Keep your customers coming back by offering exclusive deals. Doing business with your company should be easy but being loyal should also be rewarding.
Keep it fresh
Stick to what you’re good at but keep it fresh. Adding new lines and improving existing products and services will keep you relevant.
Maintain your brand identity
Other teams – such as advertising and marketing – may have created your brand identity, but customer service is where it gets delivered. So make sure your views are heard further up the chain. If something sounds a false note with customers, it’s your job to pass that message to head office.
For all the latest Customer Service jobs visit s1jobs.