How to add value to selling

The world of retail has never been more competitive but there are some companies who are getting it just right.

retail2On s1jobs you can find opportunities to work for some of the big names who really are at the top of their game.

So what is it that makes these retailers stand out?

Well, it’s not just about the products on the shelves – although that definitely matters.

 

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There’s so much more to smart retailing than just selling things.

Here are just some of the reasons why the top brands are thriving today.

 

Offering experiences

When you can buy absolutely anything online and usually have it delivered the next day, customers have to have a good reason to set foot in a real shop.

The best retailers know shopping is about having experiences.

From fully-styled interiors that give inspirational ideas about how to use products to tasters and trial sessions, the aim is to forge an emotional connection with customers.

 

Spotting a trend

The era of uplift is over. Women are beginning to put comfort first. Sales of cleavage-boosting bras fell by 45 per cent last year. At Marks & Spencer non-wired bras are up 40 per cent in the past year as crop tops and bra-lets take over from more thrusting styles.

Recognising when a fashion swing is about to happen and stocking the right products is the difference between being ahead of a trend or a follower of fashion, always having to play catch up.

 

Going green

Since July the use of plastic microbeads in cosmetics has been outlawed as the outcry about plastics in the ocean environment continues.

Now there are particle-catchers for washing machines to trap manmade fibres that come adrift in the wash and more customers are actively questioning what goes into the products they buy.

Responsible retailers have the answers and they’re happy to share their journey towards being greener.

 

Knowledge

Customers don’t just want products, they often come looking for advice. Having customer sales advisors who know the details of what they are selling is the key to making sales and turning one-time customers into regulars who refuse to go anywhere else.

Time spent on gaining product knowledge is never wasted so in-shop training is essential.

 

Want to find a role with a top company? Check out the latest Retail vacancies on s1jobs.