There are many pitfalls in digital marketing. Some are small potholes that can be skirted around. But others are bottomless pits from whose dark depths no-one can hear you scream!
Actually, it’s not that bad, but fall into one of these traps and it’s bad news for your company and probably not too clever for progressing your career to Marketing Director.
That’s why we’d like to present the five biggest mistakes in digital marketing – and, of course, the best ways to avoid making them.
So ask yourself . . .
- Where are you going with this?
You may be able to wow the CEO with your intimate knowledge of SEO but, unless you’ve a route map in place, your finest digital marketing techniques will take you nowhere. Yes the biggest pitfall of all is not having a plan with a goal. So before you spend months creating a social media presence or producing must-read content, first build a strategy that lets everyone know what you want to achieve.
- Did you just let go of the SEO?
Okay, so wowing with the Search Engine Optimization is actually pretty important too. Leave this out and you’re trying to sell carrot cake without any carrot in the mix. Pinpointing key words to use in your content not only helps raise your Google rankings, it marks you out as a top player.
- Are you talkin’ to me?
Now try it in your best Travis Bickle voice. Yes, when it comes to targetting your audience, you have to be as full-on and focussed as Robert De Niro’s Taxi Driver character. This is especially true with email marketing. Unless you like the sound of unsubscribes, carefully identifying recipients is the most efficient way of generating genuine leads.
- When was your last time?
Easy, tiger! We’re talking about content writing. Only the freshest material is going to get you and your brand noticed, so it’s vital you post online regularly. Writer’s block? That’s no problem. You can tune into inspirational ideas and all the latest news in Marketing and PR right here with s1jobs.
- Have you checked what’s working?
In marketing, just as with Sumo wrestling outfits, one size never fits all. A bespoke approach means clients get the best strategy for their needs. Unless you want to be caught napping, however, it’s important to use analytics to measure ongoing success, build new links and fine tune techniques to boost engagement.
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