It’s September and the post-summer blues are settling in as unwelcome lodgers – a mood not helped by repeated viewings of Mamma Mia 2 making you want to chuck it all in and open a taverna on a Greek island.
After a sun and Aperol Spritz-sprinkled summer, getting back into the office routine isn’t easy.
For marketing and PR professionals with back-to-work blues there are ways to make the next few months feel both fresh and fulfilling.
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Pro-active pitching
Autumn can be one of the most productive times of the year in PR, a real change of gear from the traditional summer slowdown.
With journalists back at their desks, awards season in full swing and Christmas schedules looming, there are plenty of opportunities to plan for coverage across all media.
Space to think
Flesh out some of those brilliant ideas that came to you during the summer away from the hustle and bustle of the office. Perhaps keep those thoughts about Sex on the Beach cocktails to yourself though.
Be bold
Just because you did something last year that worked doesn’t mean it’s the right course of action now. Opportunities in marketing and PR evolve quickly. If you get too comfortable with past plans, you can miss the boat on future opportunities.
Create this season’s campaign with fresh eyes and renewed enthusiasm.
Rethink meetings
There’s nothing like too many meetings to suck the lifeblood out of the most dedicated of PR professionals. The length of client meetings can be difficult to control, but in-house ones should be for decision-making and discussion rather than talking shop. If everyone prepares properly, they can be over in 20 minutes.
Find your passion
Clichéd or not, there’s some truth in those three little words. Working on an account you really like or an aspect of communications that best suits your skills, such as digital, can make a difference to your outlook for the next few months.
Make that jump
If the post-summer slump is joined by the Monday blues and the Sunday night fright, then it’s time to start exploring other avenues. Start by looking at s1jobs for inspiration. There are always plenty of marketing and PR roles worth considering. Find a new challenge, say goodbye to the blues.
Check out all the latest Marketing/PR vacancies at s1jobs.