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Liz Hurley has just clocked up one million social media followers. How did she celebrate? With a sizzling bikini photo shoot of course.
When your name’s on the swimwear label it makes sense to be seen wearing the product and its countless images, just like this one, is how our Liz has built her brand.
She’s not the only one. At the age of just 20, Kylie Jenner, the youngest of the large Kardashian clan, has been named the world’s youngest-ever self-made billionaire. She’s done it through her successful cosmetics brand and not a penny of the profits has been spent on advertising.
Instead, Kylie has put herself up front and central, selling directly to her millions of followers through social media.
When Kylie launches a new range of lip or eyewear it sells out within hours. And it’s not cheap. Her products are priced like premium brands yet they sell to a young audience because her image as a fashion leader is unassailable.
Celebs like Liz and Kylie have harnessed the power of social media and are leading a marketing revolution.
If you want to land any of the tempting marketing vacancies on s1jobs, knowing how they’ve achieved success will go a long way to making you a star in your new job.
So what are the secrets?
They involve having a strong image harnessed to products that actually perform, as well as a well-defined audience.
Next it’s a case of making the messages relevant and personal, issuing limited edition products and tempting offers, while continuing to cultivate a beguiling profile with news and behind-the-scenes glimpses that look natural but are in fact carefully contrived.
This involves more time and creativity than simply booking ad space in magazines or on the telly.
But savings on traditional advertising will be transferred into building a social media powerhouse.
Teamwork is important too. Celebs like Kylie Jenner and Liz Hurley don’t do all that Snapchatting and Instagramming by themselves – they have ‘people’ who do it for them.
But how do you translate a social media campaign that relies on celebrity into sales for engine parts or washing machines, I hear you ask?
It all comes down to knowing your audience, identifying which channels they are using and making the message seem personal.
One of the best examples is Orkney Libraries. The Twitter feed for this local authority service in the North of Scotland has 40,000 followers who eagerly await every amusing and thought-provoking tweet.
One endorsement from a major Twitter account is worth a whole marketing campaign. You can keep up with the latest vacancies in Marketing & PR on s1jobs and, of course, by following us on Facebook (https://www.facebook.com/s1jobs/) and Twitter https://twitter.com/s1jobs?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor