It takes more than a pair of shiny Oxford brogues or sassy kitten heels to get a foot in the marketing door these days – you need a combined skill set to catch the eye.
Marketing internships pop up regularly on s1jobs, especially at this time of the year when there are plenty of graduates still in the market for bagging that all-important work experience in their chosen field.
Whether you’re looking to become a digital marketing executive, copywriter, or social media blogger, getting an internship demands the right mix of soft skills, academic ability and personal determination.
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Before you apply, check whether you have exactly what employers are looking for:
Talk the talk
Marketing is about communicating ideas, messages or feelings so you need to be able to show how you can effectively use written and oral skills.
Start by creating a great cover letter with links to work you’ve done such as a blog. If you haven’t done a blog, now’s a good time to start one.
Put people first
It’s important to be able to relate well to clients in the marketing sector so people skills are a must.
The ability to listen, interact and build relationships is a good indicator of how you will get on with clients as well as potential colleagues.
Show your creative side
Always bubbling with ideas? Fizzing with suggestions about how to do things differently? Someone who offers a different perspective can be a brilliant addition to a marketing department where new and exciting ideas are client gold.
Make the team
Marketing is rarely a solo exercise. It’s usually a mix of account managers, creatives and executives working together to ensure clients’ needs are met.
If you’re a team player, happy to muck in without always wanting to grab the glory, you’re likely to excel.
Be a tech wizard
You’re a digital native so being comfortable with technology goes with the territory. But showing some experience of software such as WordPress, Hootsuite or Google Analytics will show a potential employer how serious you are about making a success of marketing.
Be business savvy
You may not have worked with clients before but, if you’ve some commercial nous, it shows you have some understanding of how business works.
If you’ve worked in a retail environment or even sold items online, you can demonstrate some of the practical and intuitive rules of commerce.
For internships and all the latest Marketing/PR vacancies visit s1jobs.