What’s the toughest job in marketing? Maybe it’s representing a new mobile phone company in an area of frenzied competition?
Or perhaps working with a small start-up with no track record and a budget that can be counted in loose change?
Every role has its own challenges and on s1jobs you can find openings in marketing at all different levels.
But whatever stage you’re at in your career, from fresh-out-of-college to director-level with experience in a global field, now is the time to make decisions about which route is best for you.
Are you going to join a multi-national company with all the kudos of an established name, a clear career path and an attractive salary?
Or would you rather break ground with a new but well-financed brand where you can do a bit of conjuring, working miracles on a shoestring?
Each of these options has something going for it.
At the corporate level you’ll be working with funny-money budgets and have access to the best advertising creatives and social media stars. But you’ll spend much of your time in meetings, justifying your strategy to directors and managing your own staff.
With a new brand you’ll have the excitement of being in at the start and have an opportunity to be part of the creative action but you could be in for a rocky ride.
And with a very small company every decision you make could be crucial to the company’s existence.
Craig Phillips has worked at all levels, including international roles with some of the world’s biggest brands, but recently he’s gone back to working at micro-level, using his experience to give small businesses a boost.
“It’s been a really steep learning curve,” he says. “You get to the stage where you think you know it all then you go back to basics again and have to relearn lots of things you’d forgotten about.
“There isn’t the money to do what you’d like, so you have to come up with different solutions.
“My strategy is to use 80% of the available marketing budget on things I know will work then use the remaining 20% for new or more speculative projects.”
So far his philosophy seems to be working. Following his intervention a small events company saw a 30% rise in bookings in just six months.
And it isn’t a case, says Craig, that big is always better.
“It’s about knowing your audience: where to find them and how to influence them. And that’s the bit of the job that takes real experience.”
To discover a wide range of marketing vacancies at every level visit s1jobs.com