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As digital marketing continues to move faster than Usain Bolt on a speed date, staying competitive is the key to success in today’s job market.
Having a strong digital skillset is what will set you apart from the competition when it comes to finding a new post on s1jobs . . . but how do you ensure you’re ahead of the pack?
Know what’s out there
If you feel you’re lagging a bit behind the curve, then tailgate someone else. You don’t need in-house training for this, just do what comes naturally and go into the digital classroom. There are innumerable industry blogs to keep you on top of trends and developments. Tap into instructional videos, podcasts, and blogs on everything from SEO to inbound marketing.
Track the trends
Tapping into the zeitgeist is at the heart of social media marketing so you have to know your trends. As well as being on top of new TV programmes, topical news events, national days, it pays to keep an eye on what’s coming next week or next month. Check out our s1jobs blogs for up-to-the-minute industry insights.
Polish your practical skills
Conduct regular SEO audits to improve your marketing ‘strikes’ then amend keywords and meta-tags accordingly. The importance of content in marketing means it’s vital your writing skills are top notch. Knowing how to source and write great content in blog posts, newsletters and press releases, or compose succinct Twitter offerings is marketing gold.
Data shake-up
The new General Data Protection Regulation (GDPR), which comes into effect this month, completely changes the way marketing companies handle data. Most firms will have a dedicated team to handle the changes but it’s important to know how your campaigns and competitions need to be run to meet the new conditions.
Know the code
Marketing professionals are not expected to have advanced programming skills but knowing basic HTML and CSS will give you a distinct advantage. Being able to edit and refine digital elements can improve anything from a website to an email marketing campaign.
Be visually aware
Content on all social media platforms looks and performs better when accompanied by great images. If you can create and edit your own visuals, throw together a banner ad or give an image some Photoshop treatment, then you’re going to pack a bigger punch in the skills department. Kerpow!
Check out the latest PR & Marketing vacancies on s1jobs.