Making your voice heard in today’s crowded marketplace is harder than trying to hear a conversation on Glasgow’s busker-packed Buchanan Street.
It takes something special to grab attention. Buskers take note: a cute dog catching coins in a cap is always a winner.
It’s the same with marketing. Every day we’re assailed by digital ads, social media posts, pop-ups, billboards, flyers. We can’t escape them but how many of them actually get eyeballed?
The answer is probably very few and that’s why event marketing continues to be such a huge player.
Taking a brand and turning it into a fun event or experience results in a longer-lasting impression and buzz over a service or product.
If you’ve ever been caught up in a flash mob in a shopping centre, played a video game in the middle of the high street or been given a free T-shirt at a concert, you’ve been on the receiving end of event marketing.
It’s about giving the public more than just information about the product in the form of gifts, samples, fun or interactive displays.
Big brands can afford to go to great lengths with event marketing: a Swedish furniture store, for example, invited customers to have a sleepover in its stores, complete with bedtime stories and hot chocolate.
An energy drink’s record breaking ‘space jump’ saw Felix Baumgartner making a freefall jump from 24 miles above the earth and was certainly a giant leap for marketing mankind.
As a look at s1jobs shows, there’s no shortage of event marketing jobs to be had in Scotland.
An events team is typically led by an events marketing manager who tailors an event to its audience based on a brand’s guidelines and growth strategies and an evaluation of its customer base.
Event marketing managers usually begin in entry-level positions and work their way up the career ladder.
They can’t do it all on their own so help from an events co-ordinator is essential. They’re the behind-the-scenes insurance policy that a marketing event needs to run smoothly.
They’re responsible for organising display stands, marketing banners, transport, supplies, and booking actors or singers necessary for a campaign.
For all event marketing posts creativity has to come top of the job spec.
Good event marketers don’t follow the herd but thrive on taking a chance on things.
Next comes boundless energy and enthusiasm, great people skills and time management.
A marketing qualification will get you out of the starting blocks but experience, either in a paid or voluntary position, will work wonders too.
And with a wide range of event marketing positions on offer with s1jobs, you already have a head start on the competition.