Were you told, from an early age, you’ll grow up to be either a words person or a numbers person?
Words people, the thinking goes, are more creative and prone to wonderful flights of fancy.
Numbers people, on the other side of the brain, are more practical and, rather mysteriously, can find fun in mathematical problem solving.
But what if we could have the best of both worlds: a creative nature combined with the ability to be analytical? Could such a superbeing actually exist?
Well, indeed they do . . . behold the mighty marketing analyst!
Yes, today we reveal the true identity of a role too often disregarded when we’re reading all about the top Marketing and PR vacancies on s1jobs.
It’s time to find out what we’ve been missing out on.
The truth is working as an analyst offers one of the most dynamic and satisfying jobs in the marketing sector.
Let’s start with the basics. Essentially, the analyst minimises risks and maximises the chances of success when marketing.
With a keen eye for detail and a level of forensic intuition that would leave Sherlock Holmes fumbling for his pipe, an analyst gathers data from a variety of sources, including Google Analytics and Microsoft Dynamics.
They tag response rates and log consumer dropouts. They recognise the customer base and identify and predict market trends.
Working closely with researchers, product development and sales teams, they then – wait for it – crunch the numbers.
This means sifting through raw info to pinpoint those all-important facts and figures every marketing manager needs to know to fine-tune campaigns and shape future strategies.
The really creative part comes in when an analyst begins using information as bridges to tangible goals, such as pinpointing which markets are ready for a product launch.
Think of the raw data as a palette of colours, which an analyst will apply to a canvas to offer the big picture to a marketing manager.
Yes, it really is painting by numbers.
Some artists come into this role with qualifications in Maths, English and Social Sciences.
What’s most important, however, are top notch critical thinking skills, with the ability to interpret and communicate data.
Why not check out some of the top Marketing Analyst positions currently available?
It’s easy to put yourself in the frame with top Marketing and PR roles on s1jobs.