You can manage the reputation of half a dozen global brands, switch from writing press releases for utility companies to soothing the nerves of a CEO before a grilling on the Today Programme.
Oh, and manage a bunch of unruly journalists on a press trip to the vineyards of France.
But just think what it would do for your career if you treated yourself as your own client?
Scotland is renowned for its PR talent. We have national agencies, regional specialists, in-house whizz kids and public sector supremos. And you can find vacancies in all these sectors of s1jobs.
But how do you make your CV stand out from the others?
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One of the most powerful ways is to demonstrate continuous development and you can do this by joining professional body, the Chartered Institute of Public Relations and making the most of the opportunities it provides to hone your skills and raise your profile.
The CIPR has a very active Scottish branch, run by some of the leading figures in the industry and its networking events and training courses are some of the best ways to broaden your skills and experience.
Want to know more about online writing or crisis communication? There’s a training course that will tell you how. Or do you fancy gaining real professional clout by working towards a diploma? Again, the CIPR can sort you out.
Get involved with the CIPR and you’ll come into contact with people from the industry at all levels. You can engage through social interaction by attending meetings, get yourself appointed to the committee and help steer the CIPR, or you could hone your submission-writing skills and enter your work for an award.
The CIPR awards are the Oscars of the PR world and they’re worth all the effort it takes to put together the sort of detailed entry document that demonstrates planning, good procedures, creativity and solid results.
It could be your personal project, a team account or even a submission on behalf of the entire agency because a win at any level will enhance your personal standing.
So, among all the day-to-day juggling familiar to anyone who works in PR, make sure you carve out some time for your own professional development. Your clients can only benefit from your enhanced profile and skills . . . and so can you.
For the latest Marketing/PR vacancies visit s1jobs.