Campaign Manager, KPMG Private Enterprise (KPE)

The KPMG Business Services function is a cornerstone of our UK business. Operating from 20 UK locations and sitting with KPMG Central Services we do work that matters. Within Central Services we are part of a community of experts across a wide range of critical activities who help grow, run, and protect KPMG in the UK. From HR and Learning, Finance, Procurement, Facilities and Business Support, through to Risk and Legal, Corporate Affairs, and Sales and Marketing, our approach is focused on driving the improved performance of the firm, which we support with diligence and expertise. KPMG is one of the world's largest and most respected consultancy businesses, we've supported the UK through times of war and peace, prosperity and recession, political and regulatory upheaval. We've proudly stood beside the institutions and businesses which make the UK what it is. Why Join KPMG as a Campaign Manager This role will help drive the marketing strategy, campaign planning and activation for the KPE channel and Regional Offices. The successful candidate will also support the Senior Manager with a go-to-market plan both nationally and for their assigned Regional Hubs, ensuring coordination across strategies, campaigns, resourcing, and budget. The individual will also collaborate closely with Office Senior Partners (OSPs) and marketing peers across the rest of the priority areas, including capabilities, firm-wide, brand and digital as well as other senior business stakeholders and offshore colleagues. Strong stakeholder and team management skills and the ability to lead campaign delivery to impactful outcomes are essential attributes. What will you be doing?

• Champion the KPMG brand and purpose across our priority marketing teams and our business to make sure that we stand out from the crowd
• Inspire and manage the agenda for a priority marketing team to create an environment to develop and deliver extraordinary work - to ensure we are at the forefront of industry debates and events that matter
• Deliver the marketing strategy across the priority area and assigned Region(s) to drive brand awareness and engagement; contribute to every stage of the sale, create opportunities for relationship development and ensure we engage internally with messaging on all our activities
• Be able to demonstrate and measure value creation and ROI [set against agreed objectives and targets] directly contributing to the firm's business growth agenda
• Ensure there is connection and alignment of services and messages and sales opportunities across priority areas and Regions
• Additionally, build strong relationships with key stakeholders and the business development teams across priority areas and Regions
• Deliver a data led approach to champion digital and use of CRM with the marketing team and across the business
• Encourage interaction with other teams across Sales & Marketing to deliver a connected one team culture
• Develop a very close working relationships with Corporate Affairs and Internal Communications
• Ensure there is total synchrony with KGS Marketing (offshore) to deliver one integrated Sales & Marketing team
• Project budget responsibility for the KPE team
• Implement best practice in the delivery of cross channel marcomms, proactively innovating across content, creative and media, With 20 sites across the UK, we can potentially facilitate office work, working from home, flexible hours, and part-time options. If you have a need for flexibility, please register and discuss this with our team.
  
  Three to five years industry knowledge - with the ability to develop strong internal and external networks
• An experienced marketing professional with ideally some sales experience who wants to make a difference
• Brings a strong commercial mindset and has ability to spot the opportunity in the delivery of campaigns and projects
• Delivered high performing end to end brand, lead generation and sales campaigns - from click to client
• Future focused - proactive and always one step ahead of the curve - and the ability to challenge, be challenged on key ideas and concepts, to foresee the potential impact and value creation of marketing activities
• Experience of developing value propositions for services and market defining marketing campaigns and effectively managing associated budgets
• Constantly reviewing better ways of doing things and leveraging tech and digital platforms to deliver high performing campaigns and activities
• Credible and influential profile to challenge and manage senior stakeholders
• Strong analytical ability to review data, content, market trends, insights
• Exceptional spoken and written communication skills - with the ability to flex personal style to engage every audience
• Experience working in a professional services environment would be a distinct advantage
• Outstanding project management skills, with the ability to get buy-in and support for projects from a diverse set of stakeholders
• Experience managing, negotiating with sophisticated third-party organisations
Skills we'd love to see/Amazing Extras:
• Wants to be part of a collaborative, high performing team virtually, across the country and offshore
• Proactive, high energy person who brings a positive influence on others
  
  Every day our firm performs better because of how we work together, as one team, each the best at what we do. The difference we make shines through to our people and our clients. We're KPMG Business Services (KBS). We're a cross-functional team, bringing together experts across a wide range of critical activities which help to grow, run and protect our business. From HR and Learning, Finance, Procurement, Facilities and Operations, through to Risk and Legal, Corporate Affairs, and Market Development, our approach is focused on driving the improved performance of the firm. We work shoulder to shoulder with our client-facing teams and we focus on delivering our services in ways which help to drive efficiency, improve quality and enhance our firm's brand and reputation.