CHLH / 2503 / 17 Digital Marketing and Analytics Officer

1. Analyse and review all marketing campaigns and social media activity using
appropriate analytical tools, produce weekly and monthly ROI reports to
present to the team and deliver action plans based on the reports and results

2. Manage PPC and digital advertising campaigns to support Marketing and
Engagement initiatives and provide campaign performance reports

3. In partnership with web development agencies, project manage the new HLH
website development and, post-launch, manage and update website content
ensuring best practice for accessibility and SEO

4. Manage Search Engine Optimisation (SEO), keyword research and online
competitor analysis on a regular basis

5. Develop marketing insight dashboards from HLH databases to inform
marketing campaigns based on customer trends, retention and promotion
opportunities

6. Analysing user behaviour, conversion data, customer journeys and campaign
performance

7. Manage HLH e-commerce platforms, reporting on key metrics, analysing and
interpreting trends and informing all campaigns to ensure optimum ROI for the
charity

8. Carry out regular digital reviews and recommend new platforms, upgrades or
improvements to systems

9. Support the Head of Marketing and Engagement in providing structured data
analysis to produce reports identifying key trends or patterns in customer
behaviour to support our purpose of Making Life Better

10. Support services in identifying key user trends and analytics to assist in
improved and targeted service delivery

11. Work closely with the Marketing and Engagement team to ensure content
consistency across channels and promote sponsorship opportunities

12. Measure the effectiveness of advertising, marketing and communication
strategies, and use data to proactively drive improvements and developments