Consumer PR Executive

The Consumer PR Executive is responsible for delivering initiatives that build brand reputation and secure regional and national coverage. As part of the Content, Consumer PR & Social team your role will ensure we maximize PR opportunities for Dreams and Feather and Black. You`ll run campaigns, events, our press room and gifting program alongside a proactive calendar of product launches and press releases.

Working collaboratively with our agency partners for each brand, and senior internal stakeholders, you`ll lead reactive opportunities alongside BAU workstreams to achieve agreed KPIs. Your ability to project manage, collaborate and adapt will ensure you thrive in a fast-paced retail environment

Ready to skip the snooze button and get stuck in? Here`s a taste of what you`ll be doing day-to-day...
- Deliver PR initiatives that support our objectives and strategy.
- Manage and lead all Press Room, gifting, seasonal and reactive opportunities.
- Create briefs for clear and accurate comms.
- Manage internal and external stakeholders to ensure initiatives are delivered against the brief, agreed timelines, budgets and KPIs.
- Collaborate and work closely with internal teams to ensure alignment.
- Central point of contact for both consumer PR agencies.
- Lead day-to-day relationship with agency partners - brief, set objectives, oversee work, provide feedback, negotiate costs, attend (where required) and plan shoots and events.
- Ensure brand, campaign and tone of voice guidelines are accurate across all collateral.
- Monitor effectiveness of campaigns, test and learn and strive to improve through regular reporting.

Previous in-house or agency PR experience essential.
- Retail experience is desirable.
- Experience working in influencer marketing, affiliate marketing or partnerships is desirable.
- Demonstrable project management skills, organised and flexible, working in a fast-paced environment.
- Strong communication and people skills managing both internal and external stakeholders.
- Excellent attention to detail and proof-reading skills.
- Ability to adapt to change and fast turnaround of projects.
- A real team player and collaborator who likes to get stuck in, enthusiastic and driven.
- A positive can-do attitude, self-motivated, works on own initiative.
- Demonstrates a passion for making a difference and willingness to dream big.

At Dreams, we know your bed is the best place in the whole world. But for the hours between precious sleep, we`d like to make work a special place to be too. We`re the UK`s most loved bed retailer, so it`s important our people feel the love as well. There`s over 250 of us at our affectionally named `Bedquarters` in High Wycombe, Buckinghamshire, where every dreamer makes a difference.

We`re super passionate about our people-first culture, which means we like to keep things simple and celebrate every success, big or small! From a payday treats trolley to charity fundraisers and all-staff lunches, we know we do it best when we do it together.

And together we`ve been making bedtimes better since 1985, with no signs of hitting the snooze button. We`re owned by the world`s largest bedding provider, Tempur Sealy, and have our very own Bed Factory right here in the UK. You`ll even get a guided tour when you join - that`s part of our mission to get you fully bed-ucated during your induction.

With over 208 stores nationwide, 6 central warehouses and 12 delivery centres, we sell 14,000 mattresses, bases and headboards every single week. Now that`s a lot of Zzzs.

So if you`re bonkers about bed, silly for siestas and keen on your kip, we think Dreams could be the perfect place for you.

Bonus: Our discretionary annual bonus scheme recognises the hard work and dedication of our superstar dreamers.
- Discounts: Amazing staff discount on Dreams products, plus hundreds of brands including restaurants, holidays, and shopping.
- Buy-in schemes: You`ll have the opportunity to buy extra holiday, private healthcare, or savings and loans.
- Parking: We know it goes without saying, but our free onsite parking gives you peace of mind when you travel.
- Wellbeing: We partner with the Retail Trust to offer a 24-hour helpline with a variety of support services, as well as hosting an on-site gym and out of hours GP service.
- Electric car scheme!
- Hybrid working: Whether you`re an early bird or night owl, we trust you to work your hours responsibly to suit you!
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