Digital Marketing & Communications Officer

Real Life Options, Blythswood New Town, Glasgow City

Digital Marketing & Communications Officer

£27000

Real Life Options, Blythswood New Town, Glasgow City

  • Full time
  • Permanent
  • Onsite working

Posted 2 days ago, 28 Jan | Get your application in today.

Closing date: Closing date not specified

job Ref: d4cebcbc679e48d2a62582965b4955c6

Full Job Description

Digital Marketing & Communications Officer Salary: £27,000 per annum Glasgow with hybrid working - 2 days from our Glasgow office Real Life Options is a registered charity dedicated to supporting individuals with autism and learning disabilities across the UK. To meet our Charity's needs, our Marketing Team is getting bigger. Alongside some interesting projects, your day-to-day workload will include communications content planning and writing, and coordination of marketing activities, events and campaigns. You'll get to work with a great team who put people first and who care about making a real difference every day. Main Duties and Responsibilities: As a Digital Marketing & Communications Officer you not only take ownership of the website, ensuring it is dynamic, engaging and strategically aligned with business objectives. You will also be responsible for creating visually appealing content, managing social media channels and support in elevating the organisation's brand through a
combination of digital marketing, design, and multimedia production. You will work closely with members of the Marketing & Communications team as well as other key stakeholders to ensure the effective delivery of elevating the organisation's brand and support with the execution of the Digital Marketing plan. Website Management: Take ownership of the company website, ensuring it is well-structured, visually engaging, secure, and aligned with brand objectives. This role goes beyond routine updates-you will be responsible for maintaining, optimising, and continuously improving the site's functionality, user experience, and performance. Regular updates and maintenance will be required to ensure content remains current, relevant, and strategically aligned with business goals. Optimise website performance, including SEO, mobile responsiveness, and conversion rate improvements. Work collaboratively with internal teams to develop compelling content and web pages that support campaigns,
initiatives, and strategic goals. Social Media Management: Develop and execute social media strategies across our platforms Create and schedule engaging posts, stories, and campaigns to increase audience engagement. Monitor social media channels, respond to comments, and engage with followers. Photography and Videography: Take high-quality photos and videos to showcase [company events, services, etc.]. Edit and produce visual content for use across digital platforms, ensuring alignment with brand guidelines. Assist in creating promotional videos, tutorials, and other multimedia content. General Digital Marketing Support: Collaborate on email marketing campaigns, newsletters, and digital advertising. Assist in tracking and analysing digital marketing performance metrics, providing insights for improvement. Stay updated on industry trends and emerging digital marketing tools and techniques. Design & Creative Development: Use Adobe Illustrator and other design tools to create visually
appealing graphics for social media, email, and web content. Develop digital promotional materials, infographics, and other branded assets that align with the organisation's tone of voice and visual identity. Email Marketing: Design and distribute email marketing campaigns, ensuring they are well-targeted and align with the organisation's messaging and objectives. Collaboration with Internal Communications Collaborate with the Internal Marketing & Communications Executive to align internal messaging with external campaigns, particularly when showcasing internal achievements to external audiences. Brand Management: Ensure consistency in brand visuals and messaging across all digital platforms. Performance Tracking & Reporting: Measure the success of digital marketing campaigns through metrics and analytics. We are keen to recruit someone with the right values and behaviours who can help us to ensure our workplace values are at the heart of everything we do these are: Respect - Honesty -

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Real Life Options

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