Digital Marketing Executive

We’re looking for someone to join our team and take the lead on digital marketing content creation, reporting and planning, along with supporting on many other multi-faceted campaigns.

It’s a new role, so a great chance to share and execute your ideas. The main part is to develop engaging digital content to attract and retain clients, keep up to date with new technologies and marketing trends, and report on analytics to help us refine our approach.

But it’s a busy, small team that works across marcomms, so you’ll help out beyond your digital remit with things like events, campaigns, branding, presentations, documents, tenders and video creation.

The role

·      Originate, create and schedule digital content and post social media activity

·      Manage and develop our website using the CMS – posting, editing, and improving as needed

·      Client relationship database management, including external comms mailing

·      Respond to needs – often with quick turnarounds – and come up with creative ways to communicate about our services and people

·      Proactively suggest new campaigns and ideas

·      Manage a content calendar to plan content production and posting

·      Report on website and social media performance using analytics

·      Update social media training manuals and deliver training to colleagues across the firm

·      Building an external network

·      Support the Marketing Manager and wider Operations Team to deliver our strategic objectives

The person

·      Highly professional, able to work within budget to the exacting standards required in a leading professional services environment

·      Delivers a high-quality service to your colleagues

·      Excellent attention to detail

·      Enjoys collaboration and loves engaging with others

·      Enquiring and analytical, able to source information and with a journalist’s nose for stories

·      Comfortable being busy and working to deadlines

·      Thrives when working autonomously and enjoys influencing

·      Confident communicator with excellent interpersonal skills

Requirements

·      Relevant professional experience in digital marketing

·      Commercial experience of using social media channels such as Linkedln, Twitter, Instagram and YouTube

·      Experience of design software (eg the Adobe suite, Canva)

·      Experience of website management – knowledge of Wordpress CMS would be a plus

·      Ability to deal confidently with a variety of stakeholders

·      Highly proficient in all MS Office packages

·      Proficient in Google Analytics

·      Excellent grammar, punctuation, and proofreading skills

How to apply:

·      Send us your latest CV and a covering letter by 31 October. Include any relevant examples of your work – this could be links to social media campaigns, examples of your writing, an ad you’ve designed or placed – anything relevant.

·      In your cover letter tell us about what interests you most in this opportunity, and what you’ll bring to it – don't forget to tell us about yourself and why we’ll be lucky to have you.

·      Shortlisted? Great! You’ll be invited to the first online interview, and if successful you’ll be invited the second one (online or in-person) which will involve a presentation.

·      Made the final round? Awesome. We’ll make an offer shortly after this is over.

About CT

‘The joy of helping others succeed’

That’s our purpose as an organisation, and it applies to clients and colleagues alike. We focus on achieving potential, developing ourselves and delivering as best we can. We’re growing, and embrace opportunity and innovation – you will too, and enjoy building your skills and experience.

CT is a very forward-thinking professional services business, so we provide things like tax, audit and accountancy services but also cutting-edge data solutions, high-quality business advice and SaaS. We work across the whole range of people who need our services, so you’ll be coming up with new ideas for different audiences frequently.

Location

We have offices – and therefore events at which you’ll need to help out – in Edinburgh, Glasgow and Inverness. We work fully dynamically, meaning that our team are trusted to work where suits the situation best. There’s no mandatory time in the office, but you will need to come in regularly for meetings and events.

Apply now and be part of a team that's shaping the future of accounting.

CT is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.