Digital Marketing Manager

We are seeking a dynamic and experienced Digital Marketing Manager to join a fast growing start up based in Bearsden, Glasgow.

They are a close-knit team and seeking an enthusiastic individual who thrives in a fast-paced environment. You will be responsible for overseeing the company's storytelling and audience education and engagement across all channels - driving effective, insight-led content strategies.

Key Responsibilities:

• Develop and implement comprehensive communications and content strategies that align with the company's overall objectives.
• Manage a team of communications professionals and freelance/agency partners.
• Drive performance analysis and optimization of communications campaigns.
• Provide strategic communications advice and support to senior management.
• Support PR outreach by cultivating relationships with influencers, partners, and the media.

Required Skills and Experience:

• Proven experience (ideally 5-6 years) in digital communications, content creation, email marketing, and data-driven communications.
• Strong understanding of social media platforms (FB, INSTA, TIKTOK, LINKEDIN) and their best practices.
• Hands-on experience in developing and implementing digital strategy.
• Excellent writing and editing skills.
• Ability to work independently and as part of a team.
• Excellent organizational and time management skills.
• Bachelor's degree in Communications, Journalism, or a related field. preferred.

Desirable Skills and Experience:

• Experience in a corporate or in-house marketing role.
• B2C , health care or medical experience a plus
• Knowledge of SEO and content marketing.
• Experience using analytics tools to measure communication effectiveness.

Benefits:

• Competitive salary and benefits package at 55,000 - 60,000 plus bonus scheme and performance bonus
• Opportunities for professional development
• A rewarding role where you are making active positive changes to people's lives
• Being part of a fun and dynamic team
• Bonuses including trips abroad
• Team days out/activities
• Training and development days
• Birthday celebrations
• Regular company lunches

Office based Bearsden Monday to Friday