Digital Marketing Specialist

FinTech RS are supporting our client, a global energy solutions company, to find an experienced Digital Marketing Specialist to join their team on a permanent basis. In this role you will develop, implement and manage marketing campaigns that promote the company’s service offering and brand awareness within the digital space to support the company’s overall strategy for the Energy Transition. This role is a full time position and our client is looking for someone with strong previous experience in digital marketing and is looking for a new role where they can drive effectiveness and help their new company succeed.

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Key duties in this role:

·       Develop, implement and manage digital marketing campaigns across multiple channels including website and social media

·       Collaborate with internal stakeholders to develop and optimise digital marketing materials in line with stakeholder requirements

·       Manage and optimise the company’s social media presence including content scheduling, audience engagement and performance tracking

·       Conduct market research and stay up-to-date with digital marketing trends and best practice

·       Monitor and analyse campaign performance using Google analytics and provide actionable insights and recommendations

·       Analytic reporting across all digital channels

·       Support the development and implementation of SEO strategies to improve organic search rankings and drive website traffic

·       Provide general administrative and co-ordination support to the marketing function, ensuring accuracy and attention to detail on all associated marketing and communication documentation

Requirements for this role:

·       A Digital Marketing Qualification

·       Experience in a similar role, such as Digital Marketing Coordination or Strategist role

·       Experience in Craft Content Management System development, social media management and content creation

·       Proficiency in Digital Marketing tools such as Google Analytics, Google Ads, Google Tag Manager and email marketing software

·       Strong SEO understating and experience

·       Excellent attention to details, ability to work under pressure and organisations skills

·       Experience in packages such as Canva, Hubspot,Hootsuite, Issu and Adobe InDesign are not required but desirable