EMEA E-Commerce Lead - Healthcare - UK

The EMEA Marketing function is a dynamic, diverse and growing team, playing a critical role in defining and implementing our strategy to drive growth in the region. The EMEA Strategic Projects and Operations team is a key pillar in the EMEA Marketing function. We are responsible for the success of Dexcom's strategic marketing initiatives through the implementation of strategies and optimization of processes, leading change management to support the successful adoption of new marketing initiatives, technologies, and processes. We solve complex problems for our commercial leaders in the region, applying a robust analytical approach and collaborating across functions, working at an exciting pace to deliver impact for our business. Where you come in:

• You will be responsible for overseeing and optimizing our e-commerce platform and digital customer experience across EMEA markets, to drive online sales growth. This is an operational role requiring commercial acumen, a hands-on approach, and a deep understanding of e-commerce standard methodologies, combined with a strategic vision for scaling the e-commerce platform across EMEA to support Dexcom's growth objectives in priority markets.
• Be responsible for managing and implementing a cohesive e-commerce strategy and tactics, collaborating closely with regional and local marketing teams to ensure the e-commerce channel is integrated into our marketing strategy and campaign activities. You will work cross-functionally with IT and Digital teams to ensure that the platform is optimized to the requirements of the business. A performance marketing approach and expertise in analytics are crucial for success in this role.
• Taking full ownership of the e-commerce strategy across the EMEA region, aligned to our regional business goals. This includes supporting the deployment of e-commerce platforms, and orchestrating the e-commerce channel activation across multiple markets once the infrastructure is deployed.
• Maintaining a performance marketing mindset, staying deeply connected to ongoing digital campaigns, and using analytics expertise to measure success across a range of metrics (e.g. CPA, CLTV, conversion rates). Leverage data and insights to find opportunities to optimize channel performance.
• Driving the e-commerce channel revenue, focusing on understanding and identifying key drivers of demand, such as promotions, conversion rate optimization, and customer lifecycle initiatives (win-back & retention strategies, etc.), to support customer acquisition, retention and growth. Identify and implement opportunities to improve operational efficiency and reduce cost-to-serve.
• Leading and optimising the e-commerce platform(s) across EMEA, ensuring that the channel performs efficiently in each market and offers a seamless customer experience from product discovery to checkout and fulfilment.
• Working closely with EMEA campaign & channels marketing teams, country marketing teams, EMEA & Global digital teams, and EMEA/Global IT organization to ensure that e-commerce efforts are aligned with broader marketing and business objectives. Strong collaboration is essential to integrate e-commerce with marketing campaigns and our digital ecosystem.
• Managing relationships with third parties such as Amazon or other e-commerce and fulfilment providers to optimize customer experience, product availability, and order fulfilment, if vital.
  
  A consistent track record of driving online sales growth through effective promotions, conversions, and customer retention strategies.
• Significant experience working closely with country marketing teams and other regional/global partners in a marketing organization
• Ability to engage cross-functionally in a matrixed organization, to collaborate and influence outcomes across all partners in the process of bringing a product to market
• Highly skilled in performance marketing analytics, proficient in interpreting and utilizing significant metrics like CPA, CLTV, and conversion rates.
• Understanding of the broader e-commerce landscape and the strategic and commercial considerations required to run a successful e-commerce business
• Experience handling or working with Commerce Tools platform, and/or other third-party e-commerce platforms
• Experience in building a high performing business on Amazon or on other 3rd party seller marketplaces
• Familiar with handling the tools and tactics that drive demand and creating a seamless customer journey across multiple e-commerce markets.
• A strong project manager, with interpersonal skills, and strategic vision., Typically requires a Bachelor's degree and a minimum of 8-12 years of related experience.
• At this level a graduate degree may be desirable with 4 years of related experience
• Experience in Healthcare industry, including medical technology, is preferred.
  
  Dexcom Corporation (NASDAQ DXCM) is a pioneer and global leader in continuous glucose monitoring (CGM). Dexcom began as a small company with a big dream: To forever change how diabetes is managed. To unlock information and insights that drive better health outcomes. Here we are 25 years later, having pioneered an industry. And we're just getting started. We are broadening our vision beyond diabetes to empower people to take control of health. That means personalized, actionable insights aimed at solving important health challenges. To continue what we've started: Improving human health.
We are driven by thousands of ambitious, passionate people worldwide who are willing to fight like warriors to earn the trust of our customers by listening, serving with integrity, thinking big, and being dependable. We've already changed millions of lives and we're ready to change millions more. Our future ambition is to become a leading consumer health technology company while continuing to develop solutions for serious health conditions. We'll get there by constantly reinventing unique biosensing-technology experiences. Though we've come a long way from our small company days, our dreams are bigger than ever. The opportunity to improve health on a global scale stands before us.


• A front row seat to life changing CGM technology. Learn about our brave #dexcomwarriors community.
• A full and comprehensive benefits program.
• Growth opportunities on a global scale.
• Access to career development through in-house learning programs and/or qualified tuition reimbursement.
• An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.