England Men's and Events Marketing Manager

Working at the RFU means being part of the 'bigger picture' at England Rugby: to be rooted in our purpose, which is to enrich lives, introduce more people to rugby union & develop the sport for future generations. If our purpose resonates with you, and you recognise the value that sport can bring to people's lives, we'd love to work with you. An opportunity has arisen for a England Men's & Events Marketing Manager to join our Marketing team on a permanent basis., We are looking for an England Men's & Events Marketing Manager to develop and execute marketing campaigns that deliver against key business objectives, across commercial sales and Rugby fandom. The England Men's & Events Marketing Manager is responsible for developing campaigns that aim to sell tickets for a number of events, including England Men's tickets, Under 20s and Stadium hires, as well as increasing levels of fandom for the England Men's team.,

• Ownership of marketing campaign plans across rugby fandom in England with responsibility for England Men's awareness and ticket sales campaigns, Under-20s ticket sales campaigns and stadium hire events. Identifying opportunities to grow fan engagement and first party databases, in close collaboration with the CRM team.
• Development and delivery of TTL marketing campaigns, from research and insights to delivery and evaluation. As project lead, you will manage key relationships with Content, Brand, Communications and Commercial teams to deliver campaigns to brief.
• Work in close partnership with the CRM team to develop strategies and initiatives that drive greater fan engagement and database growth.
• Ownership of influencer marketing strategy. Leading for the campaigns team, managing direct and agency relationships with influencers and ambassadors.
• Manage multiple partnerships, including Premiership Rugby and Allianz Stadium hirers, delivering against contractual agreements for each.
• Own ongoing relationships with marketing contacts at host venues for 'on the road' matches.
• Work closely with Strategy and Insights team to ensure campaigns fit with business strategy and have insights at the centre of all planning. Use latest insights to update campaign strategy and continuously review against business priorities.
• Connect with and motivate external agencies including paid media agency and creative agencies to deliver on projects, including briefing and campaign optimisation.
• Initiate and develop creative briefs for agencies and the in-house studio for marketing campaign assets.
• Ensure all campaigns have clear and consistent messaging, in line with England Rugby brand guidelines.
• Analyse campaign performance against agreed KPIs, providing regular updates and post campaign analysis with actionable insights to demonstrate effectiveness and ROI and optimize future campaigns.
• Management of Match Marketing and Pathways budgets, ensuring accurate accounting and regular reporting.
• Work closely with Commercial Partnerships team to ensure marketing plans are developed alongside partners.
• Stay updated on the latest trends in sports and digital marketing, sharing learnings and bring innovative ideas to the table to keep campaigns relevant.
• Actively collaborate with colleagues to contribute to the development and delivery of the current strategic, business and operational plans.
• Act as an ambassador for, and promote the best interests of the RFU, including the promotion of our culture and core values - This Rose Means Everyone: Put The Team First, Shape The Future, Respect Each Other.
• Undertake other duties as may be required from time to time as are consistent with the responsibilities of the post and the needs of the organisation., Personal circumstances must allow the candidate to work extended hours on occasion during times of peak activity including evenings and weekends.
• We want you to have every opportunity to demonstrate your skills, ability and potential. If there is anything we could do to support you through your application or to provide the best environment for your interviews, including assistance or adjustment, please reach out to recruitment@rfu.com.
• During your application, we will ask questions about your identity. This information is considered highly confidential and will not be seen by hiring managers. You can find out more about why we ask these questions here.
  
  Working with a number of stakeholder teams including marketing, communications, venue, and commercial partnerships, they will be someone who is an excellent communicator, has exceptional attention to detail, that thrives in a dynamic, fast-paced environment., The skills and attributes outlined in this description are not exhaustive and we welcome candidates who can bring different relevant experiences to the role.
Essential:
• Demonstrable experience in a marketing role in a complex organisation.
• Demonstrable experience of social media, digital & CRM campaigns.
• Ability to build strong working relationships with internal and external stakeholders, including agency & industry partners.
• Experience leading collaborative cross-functional projects.
• Good writing ability and presentation style, adaptable to suit different communication tools and audiences.
• Strong project management skills with the ability to manage multiple campaigns simultaneously and prioritise workload.
• Excellent attention to detail - pride in work, completed to high standard.
• Clear communicator - able to tailor communication style to different audiences and present complex projects in a simple, clear manner to different teams, including senior stakeholders.
• Pro-active self-starter - anticipating & pre-empting projects & tasks, taking ownership for commencing work and a desire to learn and grow.
• Innovative - open to trying new ideas and stays on top of industry news and trends.
• Analytical, with an ability to track and interpret, to optimise results.
• Collaborative, team player, personable and inquisitive.
• Committed to embodying the ethos our culture by using our three core values - Put The Team First, Shape The Future, Respect Each Other - to guide your day-to-day decisions, actions and interactions.
• Committed to actively contributing and building an inclusive culture in your role and day to day behaviours.
Desirable:
• Sports marketing experience.
• Good knowledge of rugby - both international and grassroots desirable.
• A passion for rugby or sports.
• Educated to a degree level or equivalent with relevant professional qualification (e.g. CIPR, CAM, CIM or equivalent).