Head of Strategic Campaigns and Insight

Are you looking for a role in which you can have a direct and measurable impact on the Group's reputation? The Group Corporate Affairs (GCA) team is looking for a driven and creative Head of Strategic Campaigns and Insight. This role will have a unique opportunity to make a significant impact on the Group's reputation and future growth. Responsible for crafting bold, brave, integrated communication strategies and campaigns that drive positive sentiment, differentiate and deliver on our purpose to help Britain prosper.

The role will harness insight and data to design and deliver strategic campaigns working closely with teams across GCA, the business, and marketing to ensure a fully integrated approach is taken, that activity is aligned to Group priorities and reaches key audiences.

In this role, you will:

• Develop the communication and campaign strategy to help differentiate the Group and build trust, reputation and growth.


• Prioritise strategic messages, campaigns and activities that align purpose and strategy and resonate with key audiences.


• Use your commercial awareness and understanding of the macro environment to build effective campaigns, engagement and communication activities.


• Ensure alignment of key internal and external messaging and activity to drive consistency, clarity and impact.


• Ensure close collaboration with the business, as well as GCA, Brand and Marketing teams.


• Support divisional communications teams in developing strategies that increase positive sentiment and business success.
  
  Extensive experience in building reputation and business success through innovative strategies and creative campaigns.


• Strong knowledge of communications data, insight and analytics to create impactful campaigns and engagement.


• Excellent written, presentation, and oral communication skills.


• Track record of creating creative strategies and campaigns that are aligned to purpose and deliver measurable positive impact.


• Ability to think creatively and foster a culture of innovation.


• Proven ability to collaborate, build relationships, and influence effectively.


• Strong project management skills and the ability to make critical decisions in a fast-paced environment.
  
  At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.


We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we're building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We're committed to creating a consciously inclusive workplace where our colleagues can be themselves, thrive and perform at their best.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

As an inclusive employer, we offer Workplace Adjustments for colleagues with a disability (which may include long-term health and neurodivergent conditions) where it is reasonable to do so. This could include flexibility with regards to office attendance, location, and working pattern.

We are proud to be a Disability Confident Leader. If you have a disability, you can also apply via our Disability Confident Scheme (DCS). Through the DCS, we guarantee to interview a fair and proportionate number of applicants with a disability, whose application meets the minimum criteria for the advertised job role.

We also provide adjustments that are reasonable throughout the recruitment process to reduce or remove barriers for applicants with a disability, long-term health condition or neurodivergent condition. If you'd like an adjustment to the recruitment process just let us know.

We also offer a wide-ranging benefits package, which includes

• A generous pension contribution of up to 15%


• An annual performance-related bonus


• Share schemes including free shares


• Benefits you can adapt to your lifestyle, such as discounted shopping


• 30 days' holiday, with bank holidays on top


• A range of wellbeing initiatives and generous parental leave policies


This is a once in a career opportunity to help shape your future as well as ours. Join us and grow with purpose.