Marketing Director

We have an incredible opening for a Marketing Director for work with our Integrated Airspace team. Based in Belfast but operating at a Global level, this role will be responsible for the marketing strategy and positioning of our unique product range across various campaigns including international trade events. The role will report into the VP of Strategy for the Business Line but also work closely with senior Stakeholders in Belfast, including developing a closer relationship with Sales and the Senior Leadership. We're ideally looking for the successful candidate to have a strong understanding of the defence market, have experience leading marketing strategy on a global scale and be familiar with liaising with C-suite level personnel. Please note, we will require the successful individual be able to achieve Security Clearance, further details below. Main activities:

• Establishes the Marketing Plan and ensures its execution.
• Manages integrated marketing campaigns: planning, preparation, and validation of external communication, selection of exhibitions and events, definition and validation of communication objectives, content, and messaging.
• Facilitates Users Group, organizes and manages related events.
• Guides Business Development in alignment with the Product Strategy and Policy.
• Implements Value-Based Pricing: sets price targets for products, validated during the Business Plan Decision Review, and for offers in Gate 1.
• Manages product branding and ensures proper execution of the process.
• Contributes to the market vision development: volume, segmentation, dynamics.
• Defines, ensures proper implementation, and validates sales support materials.
• Aligns with the goals and actions of the Marketing GBU, responds to Segment Marketing requests, and maintains coherence.
These activities are performed in collaboration with PLM, CMI, Communication, Business Development, Sales, Proposals, in coordination with GBU, Segment Marketing, and other internal functions and entities. Inputs: SBP (Strategic Business Plan), MYB, SER, T360, Product Policy Reviews, BL objectives, Sales feedback, Gates, customer and user interactions. Outputs: Marketing Plan, sales support materials, communications.


• Experience of leading and delivering market strategy within defence markets and business models
• Experience with Value-Based Pricing at Thales
• Strong writing skills, excellent communication and relationship management abilities, team leadership
• Excellent project management skills and relationship building skills across various teams
• Good ability to understand and enforce the implementation of a Marketing Stack
• Customer Intelligence
+ Understand the current marketing trends. + Strong knowledge on: Persona definition, Customer Journey mapping, Marketing Data Analytics, SEO, SEM and Customer Personal Data management (GDPR)
• Sales Enablement
+ Strong knowledge on: Sales enablement content creation, sales enablement content performance, sales readiness management and sales enablement platform management
• Campaigns
+ Strong knowledge on: Marketing & Sales Funnel management, Campaigns design tactics and execution (product-based, Segment-based, Account-based), Marketing & Sales interface (Inside Sales interactions) and Marketing Automation platforms to manage campaign programming and track leads generation
• Agile Marketing
+ Strong knowledge on: Growth Hacking technics and Funnel management, A/B Testing approaches, Scrum Marketing and Learn Marketing. Security Clearance statement This role will require SC Clearance. It would be advantageous if currently held, however, if not currently held, it is a requirement that the successful applicant will undergo, achieve, and maintain SC Clearance. Please visit the UKSV website for further guidance. To be eligible for full SC, you generally need to have resided in the UK for the last 5 years. In some circumstances, a minimum of 3 years' residence in the UK over the last 5 years may be accepted, with additional overseas checks.

Thales people architect solutions that are relied upon to deliver operational advantage at every decisive moment throughout the mission. Defence and armed forces customers rely on us to deliver the full range of defensive systems for land, sea, and air. From early warning, to threat neutralisation, our platforms cover all levels from very short-range systems, to extended protection across the entire battle-space including Airspace Mobility Solutions, Vehicles and Tactical Systems and Missile Defence, Optronics, and Radar. Together we offer fantastic opportunities for committed employees to learn and develop their career with us. At Thales UK, we research, develop, and supply technology and services that impact the lives of millions of people each day to make life better, and keep us safer. We innovate across the major industries of Aerospace, Defence, Security and Space. Your health and well-being matters to us and that's why we offer you the flexibility to do what's important to you; whether that's part time hours, job sharing, home working, or the ability to flex your start and finish times. Where possible, we support a working pattern that suits your lifestyle and helps you reach your ambitions., At Thales we provide CAREERS and not only jobs. With Thales employing 80,000 employees in 68 countries our mobility policy enables thousands of employees each year to develop their careers at home and abroad, in their existing areas of expertise or by branching out into new fields. Together we believe that embracing flexibility is a smarter way of working.