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Marketing Executive

Dobbies Garden Centres Ltd., Edinburgh

Marketing Executive

Salary Not Specified

Dobbies Garden Centres Ltd., Edinburgh

  • Full time
  • Permanent
  • Remote working

Posted 6 days ago, 11 Oct | Get your application in now to be included in the first week's applications.

Closing date: Closing date not specified

job Ref: 1bd49293bd2942c9828085169598a8c6

Full Job Description

  • To play a key role in developing and implementing stand out customer messaging and communications across all areas of the business
  • Briefing and managing design, art working and printer briefs/specs of print and point of sale with our in-house Studio
  • Briefing external agencies to produce marketing materials across a range of channels including (but not exclusively) print, point of sale, digital screens, emails, social and packaging.
  • Working with the Head of Campaigns & In-store Communications to forward plan marketing campaigns & develop the messaging & assets required to deliver these.
  • Working closely with the wider cross functional teams (Commercial, Ops, Finance) to input into & develop the range review information, mock shop set ups, set up guides & further store comms.
  • Working closely with the wider Commercial teams to support on new products & promotions, both development & execution, including (but not exclusively) point of sale, in-store comms & packaging.
  • Working closely with our content & photography team on briefing key content creation, including lifestyle photography, video content, for use across multiple channels.
  • Work with the Digital team to agree messaging, images & content for homepage call outs, dedicated campaign landing pages & how to/advice pages
  • Produce clear and concise briefing documents, supplier guidelines and store communications for all marketing campaigns, print, point of sale and packaging.
  • Maintain the company trade plan in line with key commercial messages and marketing campaigns to ensure fully integrated, multi channel campaigns.
  • Support the PR function with messaging, content and assets as required.
  • Managing the creative and print sign off process as well as budget tracking, sign off and raising of POs.
  • Act as a brand guardian, ensuring that brand guidelines and tone of voice is always on brand

    Strong team player with a can do, positive attitude and collaborative way of working.
  • Proactive, driven to get things right, every time.
  • Passionate about delivering creative and engaging customer communications that align with our brand purpose & beliefs.
  • Customer first focus making sure that we get it right first time for our customer.
  • Strong planning, prioritisation, information gathering and problem-solving skills.
  • Comfortable managing multiple tasks within tight deadlines and to budget.
  • Strong interpersonal skills - you will be building relationships throughout the business and with external agencies.
  • Exceptional attention to detail across all areas of the role.
  • Can demonstrate our values at all times - we're one team, getting better everyday. We bring a smile. We live and breathe gardens. We make it work for our customers.

    At Dobbies, we're proud to have history dating back to 1865. Founded by James Dobbie, we're the UK's largest garden centre retailer, with 3,800 colleagues and 77 stores, including six little dobbies, and a Central Support Office near Edinburgh.
    • Our passion and joy for gardens and plants is what makes us special. In our stores, we showcase this through own brand and branded products, concession partners and services. We have something for every season, occasion and style of garden, outside and in. Many of our stores also feature a restaurant or coffee shop, where customers can enjoy refreshments or meals in a relaxed and welcoming environment. At Dobbies, we champion garden living all-year-round and offer a calendar of events and experiences that bring people and communities together. We're committed to being a great place to work. We're one team and we encourage our colleagues to be the best version of themselves, every day; to share their wins and celebrate success. Together, we make it work for our customers.

  • Discount - treat yourself with generous uncapped discount across our stores with 50% off in our Restaurants, 25% off in the Garden Centre and 10% off in our food halls
  • Hybrid working - a combination of office and home working to help balance your work life balance
  • Pension - save for the future with our company contributed enhanced Group Pension Plan
  • Season ticket loans - spread the cost of travel with an interest free loan
  • Access to Wagestream - support your financial wellbeing, with ability to access earnings ahead of pay day, save for the future and financial advice
  • Access to Retail Trust - seek confidential support, access to a Virtual GP, free counselling service and discounted retail rewards with our employee wellbeing platform
  • Access to Dobbies Academy - continue your development with our eLearning platform and development programmes
  • Study assistance - invest in your professional development with funded courses and qualifications
  • The little things to keep you going through the day - free tea, coffee, and milk
  • Collaborative office space - with access to our wellbeing room, learning resources and even a book swap
  • Invites to our annual company conference, summer and Christmas social events