Marketing Manager

The Social History Archive is a new initiative by Findmypast leveraging the wealth of primary source content the business has licensed, digitised and published over the years to deliver a platform that caters for the wide range of research and teaching needs of the Higher Education sector in our key US and UK markets and beyond.

As Marketing Manager at The Social History Archive your mission will be to develop a marketing strategy and plan designed to create awareness of the brand, familiarity with the product and to drive qualified leads among diverse audiences.

You'll use your experience in B2B marketing to develop a multi-channel approach to brand equity and lead generation, building on initial marketing activity but for the most part developing work from scratch. You'll have experience working on complex products in B2B organisations, and it's essential that you'll have extensive working knowledge of the USA, a key market for the Social History Archive. Any specific experience working in the academic sector is not essential but would be a bonus.

Working in a cross-functional team and with the broader Findmypast business, you'll help to create an evidence-driven approach to marketing, and you'll work collaboratively in a culture that values both creativity backed by data, customer insight, commercial acumen, good design, high quality delivery and efficient, repeatable processes.

Here's what the role involves:

Strategic Planning and Execution

• Developing a robust marketing strategy aligned with business goals


• Planning, creating, and executing marketing campaigns across various channels


• Setting and tracking key performance indicators (KPIs)


Lead Generation and Nurturing

• Designing demand generation campaigns


• Creating content and assets to attract and engage prospects


• Collaborating closely with sales on lead handoff and follow-up


Content and Brand Management

• Developing thought leadership content like whitepapers, case studies, and webinars


• Managing the company's front end online presence and digital marketing efforts


• Maintaining brand consistency across all marketing materials


Cross-Functional Collaboration

• Working closely with sales teams to support their efforts


• Partnering with product teams and leadership on positioning and go-to-market planning


• Coordinating with other departments like customer success and finance


Budget and Resource Management

• Managing the marketing budget


• Allocating resources effectively across campaigns and initiatives


• Overseeing external vendors and other partners


Analytics and Reporting

• Analysing campaign performance and marketing ROI


• Reporting on key metrics to leadership


• Using insights to continuously optimise marketing efforts


Event Management

• Planning and executing trade shows, conferences, and other industry events


• Organizing company-hosted events like customer seminars, An initial screening interview of max 30 minutes to determine broad compatibility. Here we'll chat through your skills and experiences in relation to the role and ask some basic competency questions.


• A task-based interview for which we ask you to prepare material for a presentation to and questions from a small panel of 3-4 people


• Final short chats with 2-3 team members to ensure a good fit on both sides. These chats will cover our working culture and values.
  
  Experience working on brand and lead generation for a data-driven B2B business


• Experience developing marketing strategies and the plans that bring those strategies to life through multi-channel delivery, from events to webinars to thought leadership to advertising, social content and CRM


• Strong commercial acumen and a clear understanding of both efficiency and effectiveness measures


• Evidence of working well with sales functions, anticipating needs and producing campaigns and materials that support acquisition and retention goals


• Strong written, verbal, and presentation skills, and excellent communication ability, capable of working with a wide range of stakeholders.


• Ability to work collaboratively and comfortable driving programmes with multiple dependencies, both internal and external


• Comfortable in a small, flat, highly collaborative team


• A global outlook, and critically, significant experience of working with and in the USA
  
  Findmypast is the British-owned world leader in online family history with millions of registered users across its family of brands, which include Findmypast, Genes Reunited, the British Newspaper Archive and Twile.
  
  We were born as a business that connects people to their family stories. Through technology, data and insights, we bring people closer to their past, to benefit their future, and we're proud to deliver these magic moments. We're now bringing the same understanding and appreciation of how people engage with history to the B2B context and are looking for people who want to be a part of a new and exciting journey.


We're a fast-growing team of smart people, on a mission to help millions, solve meaningful, complex problems and be a part of something magical. Enjoy the agility of a scale-up with the security of real financial backing, in a place where every story matters.

Why join our B2B team?
1. We're driven by the desire to create a fantastic customer experience
2. We're building a business from the ground up in a very exciting space
3. We're naturally collaborative
4. We're set up for flexible working to give people the freedom to thrive
5. We're a supportive bunch and actively encourage mentorship, peer learning and discussion through our active communities

You won't find any bureaucracy here, but you will find:

• Generous holiday allowance with the chance to buy more


• A pension contribution that stands out in the market (9.5% matched company contribution with a 6% contribution from the employee's side)


• All the health and wellbeing benefits you'd expect and some you wouldn't (Careers Page)


• The chance to work with smart and fun people on products that enable meaningful work


As a remote-first organisation, Findmypast employees choose how and where in the UK they work best, whether that's from home or at one of our offices. Yet, we recognise the value in seeing each other in person from time to time., We're passionate about making FMP a great place to work and setting people up to succeed. Findmypast is a remote-first organisation with office hubs in London and Dundee. This role is 6 Month Fixed Term remote-first position, working 35 hours per week, with regular team days in our London Fleet Street office. We offer a generous package including 26 Days Holidays + Bank Holidays, health cash plan, corporate gym discounts, excellent pension, a competitive salary, and many more staff discounts and benefits.