Marketing Senior Manager

Marketing Senior Manager - Scotland,

• Brand Strategy & Management:
Lead the development and execution of AAB's brand strategy, ensuring consistent messaging and visual identity across all channels. Manage the brand's positioning, tone, and perception in the market.
• Brand Management in Client Documents:
Ensure the AAB brand is consistently represented in all client proposal documents. Work closely with operational support and business development teams to enhance and maintain brand consistency.
• Creative Campaign Development:
Oversee the creation and delivery of creative marketing campaigns, collaborating with in-house teams and external partners (agencies, designers, etc.) to produce innovative and effective marketing materials (digital, print, and more).
• Market Research & Insights:
Conduct market research to understand trends, competition, and customer behaviour. Use insights to refine marketing strategies and campaigns, ensuring AAB stays ahead of the curve in a competitive market.
• Cross-functional Collaboration:
Work closely with other departments to ensure marketing is aligned with business strategy and drives measurable results.
• Performance Tracking & Reporting:
Set KPIs for marketing campaigns, track performance, and analyse results to optimise future marketing efforts. Provide regular updates and reports to senior leadership on campaign effectiveness and ROI.

We are seeking a highly motivated and experienced Marketing Senior Manager with a strong background in brand management. The ideal candidate will have a proven track record in executing marketing strategies that build brand awareness, enhance customer engagement, and drive business growth.,
• In Marketing, Business, Communications, or a related field.
• 5+ years of experience in marketing, with a focus on brand management.
• Proven success in managing creative campaigns across multiple channels.
• Strong understanding of market research, consumer behaviour, and industry trends.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects simultaneously.
• Proficiency in digital marketing tools and platforms.
Preferred Skills:
• Experience working in a fast-paced/growth environment.
• Strong analytical skills with a data-driven approach to decision-making.
• Experience in managing external suppliers.
  
  AAB is a tech-enabled business critical services group audit and accounting, tax, payroll and HR, outsourcing and advisory solutions globally. We help our clients manage the critical elements of their business - its people and its finances - by providing resources and technology that ensure things run smoothly no matter what hurdles they encounter., At AAB we pride ourselves on providing everyone with an inspiring career opportunity. Our culture keeps the layers simple and the relationship personal. We know that our success is down to one thing, our people, and we make sure looking after our people is at the heart of everything we do., AAB Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
  
  Over the years, AAB has been recognised for its excellent working practices by some of the most prestigious award bodies in the UK. We pride ourselves in the fact that our approach across the AAB Group has gained an excellent reputation and is loved by our employees.
Some of our benefits are
• Hybrid, agile and family friendly working practices to enable you to manage your work life alongside your home life
• Full payment of Private Healthcare for you and your family
• Private Dental Care
• Workplace pension
• Enhanced Maternity and Paternity Pay
• Ongoing personalised coaching and mentoring programmes to maximise your potential
• Regular updates from our Health & Wellbeing team, access to all Headspace resources and Employee Assistance Programme as well as access to trained Mental Health First Aiders
• We're energetic people who like nothing more than having a bit of fun; with our Social Club organising frequent staff events and initiatives
• Volunteering leave through the Anderson Anderson & Brown Charitable Initiative (AABE)
• Financial rewards for helping AAB to grow our client portfolio
• Reimbursement of your professional subscription and fully funded study leave for all students
• Life Assurance
• Generous Employee Referral Bonus
• Paid sick leave
• Electric Car Scheme
• Cycle to Work Scheme
• Dress for your day
• Various groups to become involved in such as LGBTQ+, Environmental, Social and Governance, Working Families and Menopause
• Regular communication from our leadership team regarding AAB Group activities and initiatives
At AAB you will have tremendous opportunities that will meet your career aspirations, working in a progressive, energetic and stimulating environment alongside supportive and engaging professional teammates.