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Principal Revenue Marketing Manager, EMEA

HubSpot, Inc., Scotland-wide

Principal Revenue Marketing Manager, EMEA

Salary Not Specified

HubSpot, Inc., Scotland-wide

  • Full time
  • Permanent
  • Remote working

Posted today, 22 Nov | Get your application in now to be one of the first to apply.

Closing date: Closing date not specified

job Ref: b5155881233b43c5924b4f5624771fb4

Full Job Description

  • Deeply Understand Upmarket Customers: Delve into the unique needs and aspirations of the upmarket customer segment. Align all marketing initiatives to support and amplify their goals, ensuring your strategies resonate with their expectations.
  • Proactive Opportunity Identification: Leverage database insights to uncover new opportunities for prospecting and demand generation. Collaborate closely with regional sales teams to develop comprehensive campaigns that target high-value customers, driving substantial revenue growth.
  • Strategic Prospecting Programs: Craft and implement strategic prospecting programs tailored to the integrated marketing calendar across EMEA. These programs focus on acquiring net new revenue by engaging the upmarket customer base effectively.
  • Foster Strong Stakeholder Relationships: Establish and nurture robust relationships with key stakeholders in Regional Marketing, Sales, Business Development, and Data and Technical Sales teams. This alignment ensures collective success and maximizes results in engaging the upmarket segment.
  • Master the EMEA Prospecting Calendar: Take ownership of the EMEA-wide prospecting calendar for GS, coordinating comprehensive plans across France, UKI, DACH, and Nordilux. This calendar will be the cornerstone of aligning efforts and optimizing market impact.
  • Targeted Campaigns and Messaging: Design and deploy targeted marketing campaigns across the EMEA region. Tailor messaging to effectively capture the attention of upmarket customers, ensuring meaningful engagement and conversion.
  • Data-Driven Optimization: Continuously monitor and analyze KPIs to gauge the impact of marketing initiatives. Utilize data-driven insights to refine strategies and enhance campaign performance, ensuring maximum revenue growth in the upmarket segment.
    • By focusing on these key areas, you can solidify your presence in the upmarket customer segment and achieve sustained revenue growth across EMEA.

    We are looking for a skilled marketing professional who has experience working closely with sales teams and can build programs to scale and accelerate pipeline generation in the upmarket customer segment. You will partner with marketing, sales, and customer success teams to build strong plays that can be leveraged to help drive deal creation and more customer and prospect engagement for our EMEA Market. In this role, you will be a key contributor in rapidly growing our reach, engagement, pipeline, revenue, and retention, and therefore, impact both the marketing and sales organizations. Your goal will be to identify the best way to build EMEA prospecting campaigns, leverage the work the central team is doing and drive the adoption of such campaigns with the regional sales teams. The ideal candidate understands sales cycles and sales prospecting campaigns, especially in EMEA markets, excels at relationship-building, and has excellent communication skills.,
  • We're looking for someone who is a self-starter, a great teammate, and someone who has 7+ years of high-tech, sales or marketing experience, preferably in a field-facing role.
  • Excellent project management skills
  • Strong stakeholder management skills and the ability to hold stakeholders accountable for developing and delivering programs within a very high-velocity, shifting environment
  • Ability to work collaboratively in a cross-functional team environment
  • A clear understanding of B2B SaaS sales processes, field marketing, and sales enablement content creation
  • Solid business acumen, with sales experience or enablement experience, is a must
  • Very analytical and uses data to solve problems
  • Are an excellent communicator, writer, and storyteller in English.

    If you are joining our Engineering team in a full-time role, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you'll also attend other in-person events such as HubSpot's annual PEER week, your Product Group Summit, and other in-person gatherings to continue building on those connections., HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers' needs at any stage of growth. We're also building a company culture that empowers people to do their best work. If that sounds like something you'd like to be part of, we'd love to hear from you.
    • You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022 and has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more. Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees across the globe work remotely and in HubSpot offices. Visit our careers website to learn more about the culture and opportunities at HubSpot.