Sales And Business Development Manager - Conferences

Comprising the SEC Centre, SEC Armadillo and the OVO Hydro, the Scottish Event Campus (SEC) is Scotland's premier venue for events, gigs, conferences, and exhibitions. We enjoy an enviable reputation as one of Europe’s most prestigious venues with the OVO Hydro consistently ranked in the top 3 busiest venues in the world, attracting over 2 million visitors per year.

We’re looking for a motivated and friendly Sales and Business Development Manager to work as part of our Conference team and in line with our vision to become the Best Event Campus in Europe.

Job Summary:

The Sales and Business Development Manager (Conference Sales) is responsible for driving revenue growth by selling the Scottish Event Campus conference product, meeting spaces, and related services to conference and event planners. This role requires a strategic approach to identifying and cultivating relationships with potential clients, understanding their needs, and delivering tailored solutions that ensure successful conferences and events.

Key Responsibilities:

Sales Strategy and Execution

o  Develop and implement a comprehensive sales plan to achieve and exceed revenue targets.

o  Identify new business opportunities and generate leads through various channels, including networking, sales calls, email campaigns, and attending industry events. This will involve regular travel to international destinations.

o  Stay updated on industry trends, competitor activities, and potential clients' needs.

o  Be an outstanding brand ambassador.

Client Relationship Management:

o  Build and maintain strong relationships with existing and potential clients.

o  Understand clients' requirements and provide tailored solutions to meet their conference and event needs.

o  Conduct site visits and present venue facilities and services to prospective clients.

o  Prepare sales presentations and proposals for clients.

o  Negotiate contracts and close sales deals.

Collaboration and Coordination:

o  Work closely with internal teams such as marketing, operations, and catering.

o  Coordinate with the event planning team to ensure all client specifications are met and exceeded.

o  Provide regular feedback to the Director of Sales, Head of Association Sales and other relevant departments on client needs, potential improvements, and market trends.

Reporting and Analysis:

o  Prepare regular sales reports, forecasts, and market analysis to shape sales activity.

o  Track sales performance metrics.

o  Maintain an up-to-date CRM system with detailed records of client interactions and sales activities.

Our ideal candidate 

Our conference sales team work closely together in a busy environment, ensuring that all expectations are exceeded and providing the highest quality service to each event. Our desirable qualities include:

Education and Experience:

o  Minimum of 5 years of experience in sales, preferably in conference or event sales.

o  Proven track record of meeting or exceeding sales targets.

Skills and Competencies:

o  Excellent communication and presentation skills.

o  Ability to build and maintain long-term client relationships.

o  Strong negotiation and closing skills.

o  Proficient in CRM software and Microsoft Office Suite.

o  Strong organizational and time management skills with the ability to manage multiple projects simultaneously.

Personal Attributes:

o  Highly motivated and results oriented.

o  Strategic thinker with a proactive approach to problem-solving.

o  Adaptable and tenacious.

o  Team player with strong interpersonal skills. 

Hands-on, passionate, and flexible? A clear and concise communicator? Confident working with clients and skilled in multi-tasking, with a dedicated and enthusiastic attitude? If yes, then we’re looking for you – and if you have knowledge and experience in the event industry and evidence of a proven track record for delivering results… even better! 

Our ideal candidate should embrace our mission, Best Venues, Best People, Best Events. In adopting our core values for teamwork and collaboration you should share our passion for providing excellent customer experience, acting as a role model, and setting an example for the team and wider business.