We're looking for a Web Analytics specialist to support our Scottish Widows digital team. The role will be working in our Digital Insights Centre of Expertise supporting all projects in the IP&I division to ensure consistent implementation, data accuracy, and reporting methodologies across our digital estate. This is an exciting opportunity to work in a team pioneering new analytics processes, prototyping new tools, experimenting with data visualisation techniques, and working to enrich web data with business data. The work is fast paced but highly engaging and rewarding. What will you be doing with us?

• Implementing the Tealium tag management solution, and Adobe Analytics, across a range of new and existing websites and mobile apps.
• Creating reporting dashboards in multiple analytics and visualisation tools.
• Seeing opportunities for improvement across our digital estate through the use of a range of quantitative and qualitative data sources in order to support conversion rate optimisation efforts.
• Upskilling colleagues on reporting to encourage data engagement and enable self-service.
• Supporting multi-disciplinary feature teams with ad-hoc data requests, utilising business knowledge to guide development decisions.
• Onboarding new 3rd party tooling as required to support business initiatives.
  
  Great problem-solving skills and the creative ability to propose solutions and find opportunities utilising data and visualisations.
• Excellent stakeholder, presentation, and time management skills.
• Passionate about self-improvement, always seeking opportunities to continue learning and to pioneer new techniques or tools.
• Experience implementing and testing tag management for digital journeys.
• Adobe Analytics or similar web analytics tools experience, including implementation, dashboard creation, and automated and ad-hoc data extraction.
• Strong data manipulation / visualisation skills in Excel, supported by knowledge of BI tooling, including PowerBI
• Demonstrable experience working within multi-disciplinary teams, with experience prioritising personal workload across multiple projects.
• Basic JavaScript knowledge in relation to tagging implementation and debugging.
• Additionally any previous exposure to these would be useful:
• Session Replay tools
• Search Engine Optimisation
• Live Chat functionality
• On-Site Surveys
• Marketing Tech
• A/B Testing
  
  We pride ourselves on data driven decision making. Within the Insurance, Pensions, and Investments Division we actively use data to shape the roadmap for future Scottish Widows deliveries, maximising the advantages we have as part of the wider Lloyds Banking Group to create industry leading, best in class, experiences for our customers., Why Lloyds Banking Group
If you think all banks are the same, you'd be wrong. We're an innovative, fast-changing business that's shaping finance as a force for good. A bank that's empowering its people to innovate, explore possibilities and grow with purpose. About working for us Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity, or culture. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative. And it's why we especially welcome applications from under-represented groups. We're disability confident. So, if you'd like reasonable adjustments to be made to our recruitment processes, just let us know. We also offer a wide-ranging benefits package, which includes:
• A generous pension contribution of up to 15%
• An annual bonus award, subject to Group performance
• Share schemes including free shares.
• Benefits you can adapt to your lifestyle, such as discounted shopping.
• 28 days' holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies
Want to do amazing work, that's interesting and makes a difference to millions of people? Join our journey. At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop. We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we're building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.