We are looking for a Senior Digital Optimisation Consultant to join the Experimentation and optimisation team. You will collaborate with the Brand & Marketing Teams to determine and define the issues in the user journey that affect performance. Create hypothesis and concepts to address areas of friction in the user journey and execute AB and Multi-variant test to test your hypothesis. This is a highly analytical and insight led role, needing to translate and link digital user behaviour KPIs in the end-to-end Customer experience. Embedding learning and best practice across the Marketing and Data teams and collaborating to define journey and page changes for copy and visual design, as well as inputting into proposition strategies, UX approach and the delivery of digital solutions. About The Role

• Collaborate with UK Marketing and Brand teams to improve the efficiency of campaigns by improving performance of key digital funnels and supporting/shaping A/B testing plans.
• Identify key digital experience weak points and to support with build within an A/B tool across the end-to-end website journey/pages.
• Supports the Marketing and Data teams with analysis using a range of web analytical tools, UX techniques and CRO techniques to drive improved conversion rates.
• Collaborate with a range of stakeholders (internal & external) such as Commercial Partners, UX, developers, media agencies, developers, proposition, brand, and compliance to deliver production ready A/B & MVT tests.
• Ensure the online journeys are tagged correctly and ensure all event tracking & custom variables within GTM are in place for existing and new journeys builds.
• Support and contribute to an archive of learnings that can be shared and disseminated with audience communities. Personalisation, A/B & MVT campaign results and pre-test impact projection via a range of forecasting techniques.
• Maintain and monitor key conversion dashboards and multichannel funnel tracking across all products and by distribution channel.
• Develop hypothesis, testing methodology and success criteria to the continual optimisation of key digital funnels
• Manage/update the A/B roadmap and provide visibility to key stakeholders.
• Collaborate with the Digital Estate and GTC teams to deliver change and embed into design standards the learnings from experiments
• Input into Proposition development and reviews
  
  Deep experience in delivering digital conversion optimisation throughout the Customer lifecycle
• Experience of using testing tools such as, Optimizely, Maxymiser etc, supporting development processes and understanding of CSS, HTML and scripts
• Knowledge of UX and user behaviour across desktop, mobile, tablet and apps.
• Experience of managing multiple concurrent experiments in a business with a portfolio of propositions and customer segments
• Experience of using digital insights tools Google Analytics, Adobe Analytics, Qualaroo, Hotjar or similar
• Knowledge of CMS systems and application of experiments on responsive design websites
• Technical understanding with analytics tracking, such as Google Tag Manager, Ensighten or similar.
  
  About Royal London We're the UK's largest mutual life, pensions and investment company, offering protection, long-term savings and asset management products and services.
• Our People Promise to our colleagues is that we will all work somewhere inclusive, responsible, enjoyable and fulfilling. This is underpinned by our Spirit of Royal London values: Empowered, Trustworthy, Collaborate, Achieve. We've always been proud to reward employees by offering great workplace benefits such as 28 days annual leave in addition to bank holidays, an up to 14% employer matching pension scheme and private medical insurance. You can see all our benefits here - Our Benefits Inclusion, diversity and belonging We're an Inclusive employer. We celebrate and value different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills which are recognised and respected - whatever their background We're the UK's largest mutual life, pensions and investment company
• , offering protection, long-term savings and asset management products and services. As a proud, modern mutual we're able to take a longer-term view. We can focus on delivering positive, enduring change on behalf of our members and customers and their families, helping to protect the standard of living for this and future generations.
• Based on total 2022 premium income. ICMIF Global 500, 2024