Senior Field Marketing Manager (German / English speaking)

Salary Not Specified

Abacus Labs, Inc., Scotland-wide

Full time
Permanent
Remote working

Posted today, 5 Nov | Get your application in now to be one of the first to apply.

Closing date: Closing date not specified

job Ref: cb1f1cdf755b4a67bb3ee10fd240a3b6

Abacus Labs, Inc.

Full Job Description

Campaign Support and Execution: Proactively execute North EMEA short and long-term multi-channel campaigns to drive leads and sales pipeline
Lead Generation: Ensure a consistent flow of qualified leads for the North EMEA Sales teams, and measure and report on critical sales funnel metrics
Program Effectiveness: Measure and report on the effectiveness of marketing programs and campaigns to improve resource allocation, efficiency, and revenue generation
Cross-Functional Collaboration: Work closely with sales, the global marketing team, the agencies, and partner teams to deliver full-funnel marketing programs
Local-First Campaign Execution: Focus on executing campaigns tailored to specific market needs and verticals
Market Feedback: Provide feedback to broader teams about market conditions, highlighting successful strategies and areas for improvement
Support Regional Goals: Assist in achieving North EMEA-wide marketing team goals and programs, ensuring their success in the region
Partner with the BDR team to ensure quality lead delivery and proper follow-up. Build a consistent feedback loop and continuously improve and optimize lead hand-off processes
Team Updates: Regularly update marketing, sales, and product teams about regional customer behaviours, buying preferences, and patterns
Post-Campaign Reporting: Conduct post-campaign analysis to report on effectiveness and ROI, providing insights for future campaign improvements
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Regional Expertise: Extensive experience in the UK and German market with professional level language skills
5-7 years of Marketing experience
Marketing Experience: Proven track record in marketing or revenue-focused roles, preferably within a B2B SaaS environment
Campaign Execution: Strong experience in supporting and executing full-funnel and multi-channel marketing campaigns
Data-Driven: Proficient in leveraging data to track campaign effectiveness, ROI, and optimize performance
Continuous Improvement: Mindset geared towards continual improvement and optimization of campaign processes
Adaptability: Ability to thrive in dynamic global environments and resolve ambiguity quickly
Collaboration: Passion for working with sales and partner teams to execute cross-functional campaigns
Customer Focus: Strong interest in engaging with and understanding North EMEA customer needs to tailor campaigns effectively
Stakeholder Management: Experience working with stakeholders across multiple time zones to coordinate campaign efforts
Impact-Driven: Desire to make a significant impact and drive change through effective campaign execution
Curiosity: Solutions-oriented mindset driven by curiosity to explore new campaign approaches
Bachelor's Degree required: Marketing or Business Degree preferred