Senior Marketing Executive

Reporting to the Operations Director, you will work with a small in-house team and be expected to manage your own workload, time and deadlines.

You will play a key role in promoting our legal services across our offices in Aberdeen, Dundee, Edinburgh and Glasgow.

Key Responsibilities

• Develop targeted advertising/sponsorship and marketing campaigns for the firm’s various practice areas, aligning them with both business objectives and firm-wide strategy.
• Support the design and production of legal marketing and communications materials, ensuring consistent house style, branding and layout.
• Produce in-house newsletters to keep colleagues informed and engaged.
• Manage relationships with external agencies.
• Provide and approve content for social media channels.
• Create and distribute client e-newsletters/e-briefings, keeping our clients informed about legal updates and firm news.
• Monitor competitors’ online activity and industry trends within the Scottish legal sector to optimise our marketing efforts.
• Manage online content and further develop the firm’s website and digital assets, ensuring they reflect our legal expertise and support our growth strategy.
• Ensure adherence to the firm’s social media policy and report any breaches.
• Measure and report on digital performance in relation to client engagement and lead generation.
• Take a key role in organising and managing logistics for seminars, conferences, and events, including coordinating venue arrangements, managing schedules, and overseeing any the set up and breakdown of marketing displays.
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Skills & Qualifications Required

Essential

• Degree in Marketing or Digital Marketing
• Minimum of 2 years’ experience in a marketing role, ideally within the legal or professional services sector, with a solid understanding of digital marketing principles and best practices.
• Excellent copywriting and proofreading skills, particularly in relation to legal content.
• Highly analytical, with experience in creating digital campaigns that engage, inform and generate positive results.
• Proficient in using marketing tools, including Google Analytics, social media platforms and tools like Hootsuite.
• Excellent organisational skills and time management.
• Ability to manage workload independently and meet deadlines.
• Confident verbal and written communication skills.
• Fast, enthusiastic learner with excellent attention to detail.
• Clean driving licence

Advantageous:

• Skilled in using creative software, particularly for the creation of legal content, including images, videos and podcasts.
• Experience working with or managing relationships with media outlets, particularly those specialising in legal news.

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