SEO Analyst

M&G Wealth is looking for a SEO Analyst to support its digital marketing team

Reporting to the SEO Marketing Manager, the individual will support with the day to day management in optimising our SEO, working with internal SME's to provide recommendations.

As a SEO Analyst you will be responsible for:

• Support the SEO Marketing Manager with SEO strategy implementation and SEO recommendations for the wider business.


• Use SEO knowledge and a range of tools to analyse website content, mark-up, links and other implementation to spot growth opportunities, drive strategy and develop our technical roadmap.


• Carry out keyword research and market demand analysis to identify target keywords for content creation and optimisation.


• Provide SEO recommendations, including on-page content and internal linking optimisation, aimed at enhancing digital performance.


• Ensure the code behind our website is readable and usable for search engines, and delivers click-enticing snippets where we appear in search.


• Monitor and analyse website performance using Adobe and Google Analytics.


• Produce monthly SEO reports, highlighting strengths and weaknesses in the performance and recommending actions off the back of data analysis.


• Collaborate with the marketing teams to develop SEO-friendly content that meets user intent.


• Monitor competitor activities to comprehensively understand the sector landscape.


• Stay up-to-date with industry trends and Google algorithm updates to ensure effective SEO strategies.
  
  At least 1 year of working directly in an SEO role, ideally agency-side with experience on financial services accounts.


• In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.


• A good understanding of all SEO pillars, including on- and off-page SEO.


• An understanding of technical SEO fundamentals, e.g. sitemaps, robot.txt files, canonical tags, redirect management, hreflang, meta tags, etc.


• Strong analytical skills with the ability to interpret data and draw actionable insights.


• Hands-on experience with a variety of SEO tools, including but not limited to Google Analytics, Adobe Analytics, Search Console, Semrush, Screaming Frog, etc.


• Certification in Google Analytics or other relevant certifications is a plus.


• Familiarity with content management systems such as WordPress or AEM preferred.


• Excellent written and verbal communication skills.


• Ability to work independently and as part of a team.
  
  AMS is the world's leading provider of Talent Acquisition and Management Services. Our contingent Workforce Solutions (CWS) service partner with M&G to support contingent recruitment processes.


On behalf of M&G, AMS are looking for a SEO Analyst based in Edinburgh (Hybrid), Scotland, for a 6 month contract

M&G have a vision to become the best loved and most successful savings and investment business. They are looking for people who are excited about joining them on their journey. They are digitally transforming and investing heavily in technology and innovation to develop new and improved customer propositions that really raise the bar for their customers. To help them achieve their vision they're looking for exceptional people who live their values and behaviours and who can inspire others; embrace change; deliver results and keep it simple., AMS, a Recruitment Process Outsourcing Company, may in the delivery of some of its services be deemed to operate as an Employment Agency or an Employment Business