Social Media Manager - Remote

British Nannies provides professional in-home short-term / temporary / emergency childcare for families with children aged 0 - 16. We are soon to launch our new brand British Carers with the intention of expanding our successful service to be able to also offer in-home care for adult age groups. Our target customer groups are consumers (individuals requiring care for themselves or a family member), employers of all sizes who offer our fantastic care service to their employees as a reward and retention benefit, and professional caregivers seeking a new work opportunity. The Role The purpose of this role is to be individually responsible for the end-to-end management of our social media channels and associated campaigns and initiatives. These will include LinkedIn, Facebook, WordPress SEO, blogs and more. You will help us to launch our new brand, drive sales-oriented awareness of our service, and help our recruitment team attract great talent. This would be an entirely remote home-based role, part time 10 - 15 hours a week, fully flexible according to your own preferred working schedule. In this role, you will:

• Design and execute creative social media strategies across multiple platforms
• Manage day-to-day social media activity, adapting content to suit each channel and audience
• Create and deliver engaging multimedia content, and coordinate campaigns
• Monitor and report on social media performance using analytics tools
• Conduct audience research and identify trends to improve campaigns and community engagement
• Optimise content for engagement and interaction, while managing social media communities
• Analyse competitor activity and recommend performance improvements
• Set targets to boost brand awareness and engagement
• Manage social media budgets and track expenses
• Collaborate across our remote office team to educate staff on social media use and promote in-house adoption
  
  Experience working as part of a remote office team
• Ability to work independently with a high degree of reliability
• A solid understanding of the use of a range of social media platforms, particularly in relation to advertising / branding and customers
• Strong copywriting and editing skills suitable for each platform
• Knowledge and understanding of algorithms
• Creative skills for contributing new and innovative ideas
• Strong communication and people skills for articulating ideas to colleagues and clients
• Video editing skills
• Data analysis and interpreting results for optimisations
• Previous experience with Salesforce or a similar CRM platform would be advantageous but is not essential for this role
  
  We have a diverse and inclusive team culture where every voice can be heard. Our skilled, loyal and committed people are critical to the future success of our company, which is why we are continually investing in our employees to develop their talent. We look after our employees by offering a competitive salary and benefits package which includes:
• Home-based fully remote role with no travel required
• Full training provided via Zoom
• 28 days' annual leave (pro rata), auto-enrol pension, and private medical insurance
• Small to medium sized business, with great progression opportunities
• Living Wage Employer
• Salary range £12.50 - £15 per hour
• Company and personal performance related bonuses in addition to base salary
• Start date November 2024 or January 2025