Web Marketing Specialist
Medtronic, Scotland-wide
Web Marketing Specialist
Salary Not Specified
Medtronic, Scotland-wide
- Full time
- Permanent
- Remote working
Posted 4 days ago, 9 Nov | Get your application in now to be included in the first week's applications.
Closing date: Closing date not specified
job Ref: aafccd8b480d4adeab72a14cb19571fc
Full Job Description
- Optimize the design, user experience and features of the website based on the business strategy, user feedback and analytics data
- Regularly monitor web pages and website functionality, identifying areas of improvement
- Execute web marketing campaigns for Medtronic Diabetes websites
- Web form and content optimization to increase lead conversion and awareness based on KPIs.
- Digital asset management (DAM) management through metadata creation and file organization
- Audit onsite search performance and proactively address content gaps to improve user experience.
- Conduct SEO analysis and recommend new landing pages to improve website search rankings
- Link building and blog content development
- Support new content requests and web maintenance
- Support recommendations based on performance of the website and other digital channels
- Demonstrate passion for our customers and products through continuous innovation towards the website experience to increase customer engagement and loyalty
- Partner with Digital Technologies team for web technology updates and implementation
- Minimal travel, more if based remotely. Ideal Skillset:
- Collaborate with cross-functional and global teams to design and execute web pages
- Manage multiple projects from concept to completion based on aggressive deadlines
- Expertise in SEO and content development for digital-first brands
- UI/UX website experience
- Support the deployment of promotion campaigns and new product launches (eg, email marketing, Search Engine Marketing/Optimization, paid search, social campaigns)
- Demonstrate a data-driven approach by applying insights from analytics data and testing into content development or optimization
- Understanding integrating brand design standards into the website experience
- Ability to work independently and manage multiple projects simultaneously
- Knowledge of web accessibility and compliance requirements
Bachelor's degree required - Minimum of 4 years of relevant experience preferably in website development at digital-first or ecommerce brands with a Bachelor's degree or 2 years with an advanced degree
- Experience with heavy content sites, DXP's, web content management systems (Drupal, AEM,) and marketing automation platforms (Eloqua, Salesforce, Marketing Cloud)
- Familiarity with digital metrics and analytics (Google Analytics, Adobe analytics, Amplitude) and heatmapping tools Nice to Have
- Expertise in site search, taxonomy, meta data, and structured content
- Understanding of information architecture, user experience, digital marketing
- Have excellent written and verbal communication skills with the ability to effectively communicate with multi-disciplinary teams across multiple level
- Experience in the healthcare or medical device industry
- Strong bias for action
The Medtronic Diabetes - Global Consumer Marketing team has an opportunity for a Senior Website Marketing Specialist who will support the development of a leading digital experience platform that engages and educates customers about our brand, products, services, and community. The position will identify and develop content that is relevant to our target audience. The role requires knowledge of SEO and content approaches in driving interest to a website experience. Must be adept at understand the latest search landscape and digital-first experiences. The Diabetes Operating Unit focuses on improving the lives of those within the global diabetes community. As a business, we strive to empower people with diabetes to live life on their terms by delivering innovation that truly matters and providing support in the ways they need it. We're committed to meeting people with diabetes where they are in their journey, always with an aim to make their lives easier. Our portfolio of innovative solutions are designed to provide customers greater freedom and better health, helping them achieve better glucose control, while spending less time managing their disease. Medtronic Diabetes is based in Northridge, CA. This role is open to remote within the United States for well-qualified candidates.
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