1 Marketing / PR, Brand Management jobs in Scotland
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Head of Marketing and Bra...
Glasgow 2026 Ltd, Camlachie, Glasgow City
- Full time
- Contract
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Glasgow 2026 Ltd, Camlachie, Glasgow City
- Hybrid working
- Full time
- Contract
Full Job Description
Glasgow will host the 23rd edition of Commonwealth Games between 23 July and 2 August 2026. Approximately 3,000 athletes and team officials from up to 74 nations and territories across the Commonwealth will come together in an 11-day celebration of sport and culture. Events will take place across Glasgow, entertaining around 500,000 ticketed spectators and reaching a global broadcast audience of more than one billion.
Glasgow 2026 Limited, the Organising Company (the OC), is organising the Games along with the Commonwealth Games Federation (CGF) and Commonwealth Games Scotland (CGS). Each has key parts to play in the planning and delivery of the Commonwealth Games - individually and collectively - to ensure that Glasgow 2026 is a huge success.
We have an exciting opportunity available to join the team!
We are looking for an experienced and passionate Head of Marketing and Brand to manage a small but creative Marketing team.
The Glasgow 2026 Commonwealth Games will deliver a new event model, fuelled by the success of 2014 and building on its legacy. Activating the Glasgow 2026 brand, building mass awareness of the Games in the city, at home and overseas, driving ticket sales and delivering first-class CRM are essential to the success of the project, as well as delivering first-class athlete and audience experience.
We are looking for an enthusiastic and positive individual, with a desire to achieve the highest possible standards for themselves, for Glasgow 2026 and for everyone involved in the Commonwealth Games. This role will work closely with Games partners such as the Commonwealth Games Federation (CGF), Governments and Glasgow City Council, Games Sponsors and Event Delivery Partners.
The Head of Marketing and Brand will be responsible for the Glasgow 2026 brand and for developing and executing a comprehensive, integrated marketing strategy to support the delivery of a world-class event and to ensure that Glasgow 2026 meets its ticketing, revenue and engagement targets, through innovative, inspiring, integrated campaigns.
The post holder will build, lead, and develop a marketing team and will be accountable and responsible for brand management, marketing strategy and implementation, audience segmentation, paid advertising, CRM and Glasgow2026.com, sponsor rights and benefits, Glasgow 2026 mascot, driving ticket sales, contact centre operations and overseeing publications.
Job Summary:
The Head of Marketing and Brand will be accountable for the successful development and implementation of the Glasgow 2026 Brand and Marketing Strategies and to ensure a first-class operation and service for Games family, competing athletes, sponsors and spectators. Critical to success will be building mass awareness of Glasgow 2026 across a broad local, national and international audience. This will require directing the end-to-end marketing process across multi-channels, from audience research to campaign design and execution, and campaign measurement.
This role will also take responsibility for promoting ticket sales for Glasgow 2026.
You will develop and implement a series of integrated marketing campaigns to drive mass public awareness and support for the Games, with a focus on building emotional connection with people and businesses across the city.
As a central function of the Organising Company, you will design and manage campaigns that support functional areas across the business, including the Games Mascot strategy, volunteer campaigns, ticket advertising, the development of pictograms, business engagement, and supporting sponsor activation.
Education:
The Head of Marketing and Brand should have 7 plus years’ experience, in this area at a senior level or hold a tertiary qualification in marketing or a related discipline.
Key Skills and Experience:
We are looking for a Head of Marketing and Brand who has significant experience of working within an integrated marketing function, managing brand, and advertising strategies and delivering marketing campaigns at a national level. They should have proven experience in the fields of major events, sports or consumer-facing brands. The successful candidate should be an excellent communicator, thrive working in a fast-paced environment and be a strong team player.
In addition, the successful candidate should also display strong leadership credentials and have previous experience of leading a team. Relationship building is key for this role and experience of influencing senior internal and external stakeholders essential.
If you have experience in developing and delivering successful brand and integrated marketing strategies, we would love to hear from you!
For more detail, please see the full job description on our website: Head of Marketing and Brand, Glasgow 2026 Ltd.
Direct job link
About this company
Glasgow 2026 Ltd
View full company profile<p>Glasgow 2026, associated with the planning and execution of the Commonwealth Games in Glasgow, is a dynamic and forward-thinking organization dedicated to hosting a world-class sporting event. This company offers a unique opportunity for individuals to be part of a significant international event, contributing to the city's legacy and global reputation.</p><p><br></p><p><strong>Mission and Values:</strong></p><p><br></p><p>At Glasgow 2026, the mission is to deliver an outstanding Commonwealth Games experience, promoting sports, culture, and community engagement. The company values inclusivity, excellence, and sustainability, reflecting its commitment to making a positive impact on Glasgow and its people.</p><p><br></p><p><strong>Top 10 Reasons to Work at Glasgow 2026:</strong></p><p><br></p><p>1. Meaningful Work:</p><p> Working at Glasgow 2026 means being part of a significant event that contributes to the city's development and the lives of its citizens, providing a sense of purpose and fulfilment.</p><p><br></p><p>2. Collaborative Team Environment:</p><p> The company fosters a collaborative work environment where colleagues support each other, share knowledge, and work together on projects, fostering camaraderie and a sense of belonging.</p><p><br></p><p>3. Recognition and Rewards:</p><p> Glasgow 2026 recognizes and rewards employees' efforts through various programs, enhancing morale and motivation. Public praise and recognition are integral to the company's culture, encouraging employees to excel.</p><p><br></p><p>4. Social Responsibility:</p><p> The company is committed to social responsibility, engaging in sustainable practices, community activities, and ethical business conduct, appealing to employees who want to make a positive impact beyond their work[.</p><p><br></p><p>5. Competitive Compensation and Benefits:</p><p> Glasgow 2026 offers competitive compensation and benefits packages, ensuring employees are well-rewarded for their hard work and dedication.</p><p><br></p><p>6. Opportunities for Growth:</p><p>Working on a major international event provides numerous opportunities for professional growth, skill development, and career advancement. Employees can gain valuable experience and build a strong portfolio.</p><p><br></p><p>7. Positive Company Culture:</p><p> The company maintains a positive work environment where employees feel valued, supported, and satisfied in their roles. This culture promotes trust, cohesion, and effective collaboration among team members.</p><p><br></p><p>8. Clear Expectations:</p><p> Glasgow 2026 sets logical and understandable expectations, ensuring employees know what is required of them and why certain decisions and practices are in place. This clarity enhances job satisfaction and performance.</p><p><br></p><p>9. Freedom and Autonomy:</p><p>The company provides a balance between freedom and structured expectations, allowing employees the latitude to make decisions and take ownership of their work while ensuring they understand the broader context.</p><p><br></p><p>10. Unique Sense of Purpose:</p><p>Being part of the Commonwealth Games offers a unique sense of purpose, as employees are part of something bigger than themselves. This sense of belonging to a larger mission motivates employees to perform at their best.</p><p><br></p><p>About Us:</p><p>Glasgow 2026 is dedicated to the successful execution of the Commonwealth Games, an event that brings together athletes, officials, and spectators from around the world. The company's history is rooted in the city's rich sporting legacy and its vision for a sustainable and inclusive future.</p><p><br></p><p><strong>Our Team:</strong></p><p>The team at Glasgow 2026 is diverse, skilled, and passionate about delivering an exceptional event. Employees come from various backgrounds, bringing a wealth of experience and expertise to ensure the Games are a success.</p>
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