Senior PPC Specialist

Glasgow (hybrid - flexible working)

£50,000 - £60,000

A leading healthcare provider is seeking an experienced and skilled Senior PPC Specialist to join its established marketing team. With a proven record in managing large-scale PPC campaigns, the ideal candidate will bring strategic vision, analytical expertise, and a passion for maximising patient engagement and brand visibility in the healthcare sector.

This is a newly created role for the business and a great opportunity to create and shape the role.

Reporting to the Marketing Director, you'll be tasked with:

Developing, implementing, and managing PPC campaigns across platforms such as Google Ads, Bing Ads, and social media
Analysing and tweaking campaigns to ensure performance is aligned to the company's commercial goals
Working with the wider marketing team to ensure consistency across all channels and driving engaging content
Managing a large budget and reporting on ROI
Staying up to date with the latest trends
Mentoring and supporting the PPC team

Essential Skills and Qualifications:

Bachelor’s degree in Marketing, Business Administration, or a related field
Demonstrable experience in PPC campaign management, ideally within healthcare or a similar sector
Strong knowledge of Google Ads, Bing Ads, and social media advertising platforms
Analytical skills with experience using Google Analytics and PPC management tools
Previous experience working with 6 figure budgets
Understanding of SEO, content marketing, and other areas of digital marketing
An understanding of working in a regulated and compliant industry (desirable)

At Iconic Resourcing, we understand that not all candidates will meet every desired qualification or skill listed for the job positions posted on behalf of our clients. However, if you believe you can add value to the role despite having a slightly different experience from what we've identified, we would be thrilled to learn more about you.

Iconic Resourcing is committed to partnering with clients who share our values of inclusivity and diversity. We work with many businesses that recognise the importance of creating a welcoming and respectful workplace for all employees. As an equal opportunities employer, we treat all applications fairly and equally. We act as both an employment business and an employment agency and are happy to accommodate any reasonable adjustments required. To view all of our Iconic Jobs across Scotland, please visit our website.