Specific activities will include the following :

You'll be involved in creating and then implementing a long-term marketing strategy for Special Edition Books.
Overseeing implementation of a brand re-fresh on the store.
Writing blog posts based on keyword and SEO research.
Planning, creating and managing paid and organic campaigns, and associated budget.
Planning, commissioning and developing marketing assets in conjunction with divisional marketing teams and our in-house AV team.
Responding and engaging directly with customers, fans and authors on social media and other channels.
Carrying out research for Special Editions to help in the pitching and development of potential projects with publishers.
Preparing and implementing marketing plans for the brand, and individual titles.
Producing monthly reports for Special Editions, sharing with publishers and senior management.
Working on POS marketing material for internal and external promotional use.
Helping manage the pipeline and product development life cycles for upcoming and prospective Special Editions.
Answering queries and making recommendations on best practice Shopify use.
Staying on top of Shopify roadmap and recommending implementation of new features, delivering short training / refreshers and onboarding new team members to the divisional teams where required.
Feeding in to best practice discussions and presentations, sharing learnings from successes and failures.
Leading on sharing eCommerce sales and marketing techniques with the store teams and Central Marketing.
Shaping processes to ensure smooth working practices between central departments and teams.
Coordinating with other central departments such as IT and legal to effect technical and process improvements.

We're looking for someone with extensive Shopify and D2C (B2C, DTC) experience who is full of creative energy and who pivots approaches based on measured outcomes and planning. You'll be confident to work independently and able to present to small groups on occasion.
Extensive Shopify experience - you need to be our resident Shopify expert.
D2C (B2C) eCommerce experience, preferably in publishing or a similar industry.
Extensive digital marketing experience including SEO / SEM, PPC, Socials, and email.
Luxury or collectible consumer product marketing and / or sales.
Experience training other people on technology and processes.
Experience working in a group function, supporting wider teams
Experience in international eCommerce sales via Shopify

Hachette UK is a creative powerhouse and the UK's second-largest book publishing group. Our mission is to make it easy for everyone to discover new worlds of ideas, learning, entertainment and opportunity. We're made up of 12 autonomous publishing divisions and over 60 imprints with a rich and diverse history and an incredible range of authors. We're also the market leader in e-books and publish a range of bestsellers in audio format, the fastest growing part of our business.

28 annual leave days per year, increases to 29 days after 2 years' service and goes up to 30 days after 5 years' (+ bank holidays)
Generous pension schemes
Rent deposit loans
2 community days per year
Summer hours (finishing at 1pm on Fridays during the summer months)
Retail discounts through Hachette rewards
Cycle to Work scheme
Eye care vouchers
Wide-ranging training library
Development programmes (including mentoring)
Up to 70% off book purchases
A charity bookshelf
12 Staff-led employee networks that are voluntary, including Gender Balance, Thrive, Pride, All Together, Wellbeing and religious networks
Season ticket loans
And much more!