The Post

An excellent opportunity has arisen within the Directorate of Communications, Marketing and Recruitment for a Social Media Officer. The post holder will play a key role in our Digital team, which alongside the Marketing and Communications teams form the University’s Communications, Marketing and Recruitment (CMR) Directorate. This role will be based at the University of Stirling Campus but agile working is permitted and the post holder will need to be able to commute to the university when required.

At the University of Stirling, we communicate with a wide range of audiences across multiple platforms including print and digital, with social media playing an important part of our digital growth strategy. We are looking for an experienced social media professional to help us grow our social media presence and engage with our audiences across the globe.

Reporting in to the Social and Digital Media Strategist, the post-holder will be responsible for implementing the Social Media Strategy for the University. This includes the planning, creation, and curation of engaging and creative social media content. You will have a track-record of creating engaging digital content, with first class copywriting skills as well demonstrable experience in video editing and creative design. A pro-active person, with the ability to work in a fast paced and dynamic environment, the post holder will be customer centric and responsible for monitoring channel activity, maintaining social engagement, and conducting social listening research to stay on top of the latest trends and topics to inform future content.

Utilising our social media channels, we’re looking to maintain the integrity of our reputation and brand, maximise our impact on increasing student recruitment and engagement, raising the profile of our research and expanding the University’s international presence.

Description of Duties

Support the development and implementation of the social media content calendar including Facebook, Instagram, LinkedIn, X, YouTube and TikTok and any other emerging social media spaces
Coordinate the execution of social media activity across the University to ensure all University social voices support the brand and apply our tone of voice
Engage with and respond to social media communities through comments, mentions and private messaging
Assist the Social and Digital Media Strategist to implement the Social Media Strategy
Generate dynamic, creative and visually appealing content to support and drive key marketing messages
Work with the in-house graphic design and brand team to generate gifs and creative assets for use on social platforms
Identify opportunities to repurpose campaign and brand content on relevant platforms
Manage and monitor the University’s presence on social media sites using inbuilt platform analytics and social media management tools such as Brandwatch
Work with student social media ambassadors to identify and develop authentic student generated content that will help position the University as an influencer and leader in subject related conversations
Identify key influencers and conversations where we can engage to increase our reach
Identify key influencers and conversations where we can engage to increase our reach
Ensure a high standard of customer service for both internal and external stakeholders
Work with a variety of stakeholders, support the creation and delivery of content ensuring delivery on time / budget, as well as on brand
Assist with the management of the social media budget by raising purchase orders and monitoring monthly spend
Provide social media analysis and monitor trends to ensure we remain relevant and innovative
Support the delivery of regular reporting of insights and analysis on current engagement and learnings
Monitor competitor social media activity and provide updates on innovative ideas and activities

Essential Criteria

Degree, Diploma or equivalent relevant experience
Experience in implementing social media content plans
Experience in administrating social media accounts
Experience in creating a range of engaging digital content for platforms including Facebook, X, Instagram (Reels, stories), YouTube, LinkedIn and TikTok
High level of IT literacy with excellent MS Office skills
Excellent written communication skills, particularly in writing engaging copy for social media channels
Good interpersonal skills, with ability to persuade, motivate and organise others
Ability to work on own initiative and as part of a team
Excellent time management, organisational and planning skills with ability to prioritise workload and meet deadlines
A flexible working attitude and ability to work as part of an out of hours and on call rota

Desirable Criteria

Knowledge and experience of working with video and image editing software packages, including Adobe Creative Cloud Suite e.g. Photoshop and Premiere Pro
Knowledge of and interest in current developments and trends affecting online media and digital technologies
Experience of analysing digital campaigns using analytics, insights, and other tracking tools

Additional Information

Full time

Fixed term for 12 months or until the substantive post holder returns

The closing date for applications is midnight on Sunday 12 January 2025.

Interviews are expected to take place on Friday 24 January 2025.

There is an expectation that work will be undertaken in the UK.

For the purposes of sponsorship, this role may be eligible for sponsorship depending on candidate circumstances under SOC code 2493.

The University of Stirling recognises that a diverse workforce benefits and enriches the work, learning and research experiences of the entire campus and greater community. We are committed to removing barriers and welcome applications from those who would contribute to further diversification of our staff and ensure that equality, diversity and inclusion is woven into the substance of the role. We strongly encourage applications from people from diverse backgrounds including gender, identity, race, age, class, and ethnicity.

For a full description of duties and essential/desirable criteria please click the apply button, which will take you directly to the University Website.