Partner Marketing Executi...
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- Full time
- Permanent
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Competitive
THE RANGERS FOOTBALL CLUB LIMITED, Ibrox, Glasgow City
- Onsite working
- Full time
- Permanent
Full Job Description
BACKGROUND
Rangers Football Club, formed in 1872, is one of the world’s longest established and most successful clubs, having won 55 League titles, 34 Scottish Cups, 28 League Cups and the European Cup Winners’ Cup in 1972.
Few clubs can match Rangers for history, heritage, and tradition, and it resides in the top 10 strongest football brands according to the YouGov UK Brand Index.
Playing at the iconic 51,700 seat Ibrox Stadium and benefitting from a world-class 37-acre training facility, the club has been a leading light in Scottish, British and European football for decades.
The club benefits from a famously loyal support and the high volume of season ticket uptake means the club features in the top 19 average attendances in Europe. It is estimated that Rangers has a global fanbase of 4m, half of which are based in the UK.
JOB TITLE: Partner Marketing Executive
REPORTING LINE: Marketing Manager
DEPARTMENT: Commercial & Marketing
LOCATIONS: Ibrox Stadium
CONTRACT: Full Time & Permanent
THE ROLE
The Partner Marketing Executive will be responsible for delivering exceptional marketing support across three key areas: partnerships (sales and management), marketing for Edmiston House, and promoting the Rangers FC Museum.
This role is integral to driving partner engagement, maximising revenue opportunities, and ensuring a premium brand experience across all associated projects. Reporting to the Marketing Manager, the Partner Marketing Executive will plan and execute campaigns, ensuring alignment with Rangers FC’s values and objectives.
KEY RESPONSIBILITIES
Partnerships Marketing:
- Support the sales team with marketing collateral, proposals, and pitches to attract new commercial partners.
- Manage marketing activation for existing partners, ensuring all deliverables are met and partnerships are executed to the highest standard.
- Collaborate with partners to create bespoke marketing campaigns that align with their objectives and strengthen the Rangers FC brand.
- Track and report on partnership performance, providing insights and recommendations for optimisation.
Edmiston House Marketing:
- Develop and implement marketing strategies to promote Edmiston House events, hospitality, and other commercial opportunities.
- Coordinate promotional activities across digital, social media, email, and print channels.
- Work closely with event organisers and internal teams to maximise the exposure and success of all Edmiston House activities.
- Provide on-site marketing support during events to ensure smooth execution and brand consistency.
Rangers FC Museum Marketing:
- Create and deliver marketing campaigns to increase footfall and engagement with the Rangers FC Museum.
- Develop innovative strategies to promote museum exhibitions, events, and special initiatives.
- Collaborate with internal and external stakeholders to showcase the museum’s value as part of the Rangers experience.
Campaign Management and Content Creation:
- Produce engaging marketing content, including graphics, videos, and written copy, working closely with the design team.
- Coordinate targeted email campaigns and CRM strategies to drive ticket sales, bookings, and visitor engagement.
- Analyse campaign performance and use insights to optimise future initiatives.
Brand Guardianship:
- Ensure all marketing materials align with Rangers FC’s brand identity and values.
- Maintain a high standard of quality and consistency across all marketing outputs.
- Collaboration and Stakeholder Engagement:
- Work closely with the wider commercial, marketing, and partnerships teams to align campaigns with business objectives.
- Build strong relationships with external stakeholders, including partners, event organisers, and museum collaborators.
THE CANDIDATE
Experience and Skills
- A degree in Marketing, Business, or a related field (or equivalent experience).
- 1-2 years of experience in a marketing role, preferably in partnerships, events, or visitor attractions.
- Strong skills in campaign planning, digital marketing, and content creation.
- Proficiency in marketing tools such as email platforms, CRM systems, and social media scheduling tools.
- Basic knowledge of design software (e.g., Canva, Adobe Creative Suite) is an advantage.
Personal Attributes
- A proactive, results-oriented approach with excellent organisational and multitasking skills.
- High attention to detail and the ability to work under tight deadlines.
- Strong communication skills and the ability to work collaboratively across departments.
- Creative and passionate about delivering high-quality marketing campaigns.
- Aligned with Rangers FC’s culture, values, and standards of excellence.
Additional Requirements
- Flexibility to work evenings, weekends, and matchdays as required.
LATEST CLOSING DATE: 2 March 2025
Please note, we may close vacancies early where we receive significant numbers of applications, so don’t delay!
EQUALITY & INCLUSION
At Rangers Football Club we are ambitious about diversity and inclusion. If you’ve got the right skills for the job, we want to hear from you. We encourage applications from the right candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status or pregnancy and maternity.
Rangers Football Club also welcomes applications from suitably qualified members of the armed forces family.
GENERAL INFORMATION
The candidate must keep up to date with new methods and undertake any necessary internal or external training sessions in accordance with Club Policies and Procedures.
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