1 Marketing / PR jobs in Perth

We are seeking an experienced and creative CRM Marketing Manager to join our team. The ideal candidate will be responsible for developing and implementing our customer relationship management strategies to drive revenue growth, enhance guest experiences ensuring an increasingly loyal customer base. You'll manage our CRM system and work closely with the Marketing Managers to drive informed collaboration within the team to create an optimised, personalised and targeted contact strategy for new and loyal guests. This is a new role, and a very exciting time to join our Marketing team at a time of significant product investment for Crieff Hydro Family of Hotels. This role will be based in the office at Crieff Hydro, but flexible hybrid working is available and can be discussed at interview stage.,

• Develop and deliver CRM strategies to improve customer engagement and retention through personalised communication and product promotion across key Marketing
• Manage and optimise the CRM system, ensuring database growth, accuracy and integrity while analysing customer behaviour and trends
• Develop appealing propositions, tailored specifically to each hotel to optimise new business and grow our database
• Create, manage and test framework of targeted email marketing communication strategies across end-to-end guest journeys, from enquiry, pre and post stay/engagement point for accommodation, dining and leisure activities
• Define segmentation strategies, and development of loyalty initiatives
• Develop propositions tailored specifically to each hotel to optimise new business and grow our database
• Collaborate with sales, marketing, and operational teams to create and implement cross-departmental initiatives that enhance guest satisfaction
• Monitor and analyse the performance of CRM campaigns, providing reports and insights to stakeholders on customer trends and campaign effectiveness
• Lead the integration of customer feedback and data into actionable strategies to drive revenue growth, improve our services and guest experiences
• Stay up to date with industry trends and advancements in CRM technology to drive continuous improvement
  
  Degree in Marketing, Business, or a related field
• Minimum of 3 years experience in CRM management or a related role, preferably in the hospitality industry
• Strong understanding of CRM software and data analysis tools
• Proven experience in developing customer segmentation strategies and personalised marketing initiatives
• Proven experienced in managing and optimising email marketing
• Excellent analytical skills and attention to detail, with the ability to interpret data and provide actionable insights
• Strong project management skills, with the ability to work collaboratively
  
  £40,000 per annum, DOE
• Opportunity for hybrid working on a flexible basis.
• A Friendly & Supportive Team - Work in a fun, welcoming environment where team spirit and well-being are a priority.
• Grow with Us - We invest in our people. Whether you're looking to develop new skills or take the next step in your career, we'll support you every step of the way.
• Career Progression - With multiple hotels, departments, and roles, you'll have plenty of opportunities to grow and explore new career paths.
• Leadership Development - Get access to our Be A Leader programme and develop the skills to take your career further.
• Exclusive Discounts - Enjoy free leisure membership for you and a partner, 30% off retail, 50% of food and drinks, plus great savings on hotel activities.
• Team Rate Hotel Stays - Take time to recharge with discounted stays at all of our hotels from just £30 per night - where will you explore next?
• Refer a friend initiative - earn a bonus up to £250-£500 for each successful team member or manager you recommend to us.
• Guest mention incentive - earn an extra £5 for each guest review which positively mentions you.
• Live-in Accommodation - On-site housing is available, with bills included, making your move stress-free.
• Free Meals on Shift - Stay fuelled and focused with delicious staff meals while you work.
• Wellbeing Support - Access 24/7 confidential support via the Penninsula Employee Assistance Programme, covering mental health, financial advice, and more.
• Team Events & Annual Staff Party - We love to celebrate our people! Enjoy team events throughout the year and a legendary annual staff party.
Careers at the Crieff Hydro Family of Hotels We have dedicated social media pages for our Careers within the Crieff Hydro Family of Hotels. Give us a follow to keep up to date with the latest careers news and insights. Facebook: Crieff Hydro Family Careers | Crieff Instagram: instagram.com