Marketing Manager

We are looking for a Marketing Manager to lead the development and execution of marketing strategies for our family of hotels. This role will focus on driving brand awareness, multi-channel engagement, and revenue growth. The successful candidate will work closely with various departments to create cohesive marketing communications that align with the overall objectives of the hotel and each department. About the role At Crieff Hydro Family of Hotels, we are dedicated to creating unforgettable experiences for the thousands of guests who visit our seven hotels and two activity centres across Scotland. As our Marketing Manager, you will be at the core of our marketing team, leading traditional marketing and communication efforts tailored to our leisure guests, corporate clients, and country club members. In this role, you will be responsible for promoting our properties across Crieff, Peebles, the Scottish Highlands, and Aberfeldy. Your key responsibilities will include managing traditional marketing communications such as Out-of-Home advertising, coordinating with our PR agency, and developing email marketing strategies in partnership with our Marketing Executive. Additionally, you will organise press events and ensure that each of our hotels has the media coverage and marketing channels needed for success. What do we want you to bring to the table?

• You will work across all seven hotels within the Crieff Hydro Family of Hotels, including Action Glen and Highland Safaris, managing the creation, development, and implementation of the leisure marketing plan. Collaborating with the Head of Marketing and Digital Marketing Manager, you'll set the strategy, develop campaign ideas, understand guest segmentation, and manage media buying and briefing.
• You will bring fresh ideas to ensure our hotels, activity centres, and brand are always visible, using a range of strategies including Out-of-Home and PR campaigns, press activities, in-hotel marketing, as well as TV and radio.
• You will lead cross-departmental relationships to deliver an engaging email experience for our business and subscribers. Working with Revenue, Sales, in-hotel teams, and others, you'll ensure our messages strike a balance between brand identity and commercial goals. Additionally, you'll collaborate with the Digital Marketing team to align and execute campaign messages and deliverables.
• Working with our Events and Business Development team, you'll help develop the marketing strategy for our MICE (Meetings, Incentives, Conferences, and Exhibitions) and wedding offerings.
• You will also collaborate with the Digital Marketing Manager and wider team to integrate your messages into the social media plan, maximising engagement across all social media campaigns.
• Passionate about promoting the Crieff Hydro Family of Hotels, you'll actively seek partnerships with like-minded organisations to introduce new audiences to our brand.
• You will work closely with our Digital Marketing Manager to drive customer acquisition across all channels, demonstrating a deep understanding of a well-executed marketing funnel.
  
  This isn't your first Marketing Manager role. You're results-driven, with a proven track record of identifying and implementing strategies to grow revenue, maximise commercial opportunities, meet and exceed customer expectations, adapt to evolving trends, and expand audience reach.
• Experience in hospitality is preferred but not essential.
• Strong strategic leadership and team management skills.
• A successful track record of meeting revenue targets and understand the marketing funnel, sales techniques and execution tactics to increase visibility.
• Creative and innovative thinker, capable of designing unique and compelling travel marketing campaigns.
• Experience using CRM systems for reporting, research, and insights.
• A growth mindset: you're eager to learn, develop, and explore new approaches. We'll support your drive to expand your knowledge.
• Proven ability to influence multiple senior stakeholders across the commercial team and senior leadership.
• Excellent organisational skills, essential for juggling multiple projects, managing partners, and supporting the team effectively.
• You'll set an example across all teams, embodying our core values of curiosity, positivity, thoughtfulness, creativity, and authenticity.
  
  Up to 50% off food in all of our restaurants. We'll offer you discounted drinks too as long as you are eating.?
• Looking to celebrate in style? We'd love you to host your wedding, birthday or family reunion with us and offer a discount from function space, food and beverage too.?
• Discounted hotel stays so you can explore Scotland at your leisure.
• Discounted leisure membership for you, your partner and children - the longer you stay with us, the bigger the discount.
• Half price Action Glen activities at for you, your partner, children and three friends.?
• 30% off retail from our boutiques, leisure clubs and more.
• Discounted childcare at Big Country kids club based at Crieff Hydro.
• This role is a hybrid role with 3 days working across our hotels or in our HQ at Crieff Hydro and the remaining 2 days working from home.?