21 Marketing / PR jobs in Kirkliston, City Of Edinburgh

Are you an E-commerce Manager looking for a new role? Our client is looking for a marketing professional to join their team, As the E-commerce Manager you will be responsible for managing the day-to-day performance of all digital platforms and marketplaces, ensuring the achievement of annual targets in terms of revenue and KPIs.

What will I be doing?

Trading & Performance

• Manage the day to day sales performance of all digital platforms and marketplaces
• Manage day to day eCommerce Merchandising to visually merchandise all website categories to agreed business rules
• Manage the day to day website category hierarchy and taxonomy structure to improve product discovery rates
• Weekly monitoring of competitor trading behaviour across website and key marketing channels, and report to the eCommerce Manager key insights and trends to react to
• Implement and manage the merchandising aspects of testing and optimisation strategy for all website sales touchpoints such as recommendation zones and category sorting rules, working alongside the eCommerce Manager to agree priority and rollout.
• Management of the homepage updates, new content pages, promotions and features to be aligned with product launches/monthly/weekly deal launches in partnership with the marketing team
• Management and optimisation of the site search results, identification and fixing the failed searches

Product & Fulfilment

• Manage and optimise eCommerce merchandising to categorise all products and enrich product data to drive and support product search and category filters
• Conduct eCommerce merchandising site walkthroughs to ensure product content is correct and optimised to support marketing and advertising activity
• Conduct weekly reviews of stock availability, visibility and price checks to ensure continuity and system accuracy

Marketing channel support

• Ensure weekly trading performance updates regarding top sellers, slower selling lines to eCommerce Manager and Marketing team to support channel conversion
• Provide landing page support/optimisation to marketing department to maximise revenue performance via email marketing, social media and SEO

Analysis & Reporting

• Provide reporting on metrics such as daily/weekly/monthly sales by category, new product sell-through and discount code performance
• Provide weekly reporting on customer shopping behaviour across digital platforms
• Report on campaign KPI’s and overall return on investment.

KPI’s

• AOV
• Gross Profit
• Conversion Rate (overall, by device type, by promotion, by category)
• Shopping Cart Abandonment Rate
• Shopping Cart Conversion Rate
• Cost of Goods Sold
• Customer Lifetime Value
• Customer Churn Rate
• Customer Acquisition Cost
• Repeat Purchase Rate
• Average Profit Margin
• Purchase Frequency
• Time Between Purchases
• Inventory Turnover
• Revenue per visitor
• Revenue per customer
• Net profit margin

What’s in it for me?

• Company pension scheme
• 28 days holiday entitlement
• Free parking
• Paid breaks
• Up to 50% Staff discount
• Fantastic opportunities for development

Does this sound like a role for you? If so, why not apply!!!