Content Marketing Manager

Content Marketing Manager - 35 hours per week - £33,192.94 per annum

The Royal College of Physicians and Surgeons of Glasgow is a worldwide community of inspiring health professionals working together to advance the profession and improve patient care. Together we’re a force for good, determined to make a positive difference, and passionate about speaking up for the profession.

Our community is made up of the expertise and experience of our 16,000 outstanding, hardworking members, supported by over 100 College staff. Together, our clinicians, all of whom give their time freely to the work of the College, and staff are committed to providing an innovative, relevant and inspiring programme of activity across the College, with the ultimate aim of enhancing patient safety.

With care and compassion at our core, our work is guided by our values of inclusivity, integrity, community, innovation, and inspiring, and we are committed to living these values and behaviours through the way we work and interact with each other.  

The College promotes an agile, flexible workforce and while this is a full‐time post, applications from individuals seeking part‐time, job‐share, or flexible working arrangements are welcome.

The College has introduced hybrid working which enables employees to work from both their home and in the College. As part of this arrangement, employees are required to spend at least 50% of their working time in the College, with the days being subject to the needs of the business.

The Role

The Content Marketing Manager will play a key role in the development, implementation and execution of strategic marketing for the College. They will coordinate marketing communications to raise the profile of the College, to attract interest in the College’s core services, and to meet overall strategic objectives.

The Content Marketing Manager is part of the marketing and creative team and reports to the Senior Marketing Manager. They will develop excellent insight into the career journey and profile of our target audiences. Based on these insights, they will devise and implement content marketing activity across online and offline communication channels to promote and attract interest in the key products and services offered by the College. With outstanding communication skills and a high attention to detail, the job holder will confidently lead on writing, editing and proofreading content for our website and other marketing materials to inform and facilitate engagement with the College.

About You

The postholder will require the following:

Essential:

• Degree-level education in marketing, journalism or a related subject, or comparable experience
• A minimum of three years’ experience in a professional marketing or communications role
• Excellent communication and editorial skills, with an outstanding proofreading ability and very strong writing skills, particularly writing for the web
• A good understanding of managing and editing webpages using a content management system (CMS)
• Skilled at discovering learnings and insight from data, and making data-driven decisions
• Proven track record in delivering engaging and effective marketing content
• Demonstrable experience of print, email and digital communications
• Confident planning and project management skills; able to prioritise and manage multiple projects ensuring deadlines are met
• Excellent interpersonal and influencing skills
• Highly competent in use of Microsoft Office suite

Desirable:

• Experience of working in a membership or academic environment
• Experience using Drupal CMS
• Skilled at using content management tools such as Surfer SEO, Canva and Monday.com
• Knowledge and experience of paid search advertising using Google Ads and keywords to drive web traffic
• Knowledge and experience of market research and insight

Benefits     

• 40 days’ holiday
• Pension
• Life Assurance Benefit
• Enhanced Sick Pay, Maternity, Paternity and Adoption pay
• Wellbeing Benefit
• Cycle to Work Scheme

How to apply

Successful candidates will have the requisite ability and experience to meet the specific requirements of the post. If you believe you have the skills to be part of our team then apply by submitting your CV, with a covering letter and Equal Opportunities Monitoring form (available from our website) via S1jobs.

The closing date is Monday 6th January 2025 at 1000 hours.    

The Royal College of Physicians and Surgeons of Glasgow is a Scottish Charity, SC000847, regulated by the Scottish Charity Regulator (OSCR)