Go to job search

Customer Engagement Marketing Manager

NatWest Group, Edinburgh

Customer Engagement Marketing Manager

Salary not available. View on company website.

NatWest Group, Edinburgh

  • Full time
  • Permanent
  • Remote working

Posted today, 9 Jan | Get your application in now to be one of the first to apply.

Closing date: Closing date not specified

job Ref: 8d265befa30b4da180a3ba1ce2c588d2

Full Job Description

  • This is a valuable development opportunity which will give you the chance to use and improve your creativity and communication skills
  • You'll be leading the development of customer marketing and communications and activity to support our Marketing strategy
  • Joining a collaborative and influential team who operate in a fast moving environment, you can expect lots of variety and great visibility for you and your work
  • This is a hybrid role, which means you can enjoy a balanced approach of working from home for part of the week and come into the office two days per week
    • What you'll do As a Customer Engagement Marketing Manager, you'll be developing and delivering marketing strategies and briefs that support the priorities of our business. You'll have the opportunity to contribute to the overall planning process across the Marketing team, and build strong relationships with key stakeholders across the Marketing function and wider marketing teams. Day-to-day, you'll be:
  • Delivering against the brief, at all stages of the campaign
  • Delivering the end-to-end engagement strategy and data based cross-channel customer communications
  • Distributing and signing off all campaigns
  • Managing and tracking marketing campaign budgets, making sure targets are reached and spend is tracked accurately
  • Leveraging our strategic partnerships to make sure that our activity such as brief development, marketing planning and delivery management, reflects leading thinking and best practices

    We're looking for someone with a successful background in marketing with experience of delivering the end-to-end engagement strategy and cross-channel customer communications. You'll be able to evidence strong ability to understand and use data and insight to identify customer needs, build target audiences, generate a messaging matrix, tracking, reporting and optimisation. You'll bring fresh thinking and creativity to your work, paired with knowledge of marketing strategies, models and practices.
    • Along with this, you'll need:
  • Experience of working with creative agencies
  • Experience working with Data & Analytics and Martech teams
  • Budget Management experience
  • Excellent attention to detail
  • Good communication and presentation skills
  • Networking and influencing skills with the ability to manage multiple stakeholders

Relevant jobs